Nothing says Christmas like a catchy festive tune and to get us in the spirit this year, food delivery platform Just Eat has announced a brand new collaboration with Snoop Dogg. The entertainment icon’s latest track is the epitome of festive spirit and is set to become a cult Christmas classic.
Following on from the success of the first Just Eat x Snoop Dogg collaboration launched in May 2020, Snoop is reprising his role as the voice of Just Eat with the new ‘Doggy Dogg Christmas’ song featured on the brand’s 2020 Christmas ad, created by McCann London, which first appeared on TV on Tuesday 1st December in the UK and Ireland. The track offers the usual dose of humour paired with lyrical genius as Snoop raps about food and festivities in his signature laid back style.
The track plays out over the festive ad which stars a lively puppet Doberman, the breed synonymous with Snoop. The cheeky pup, complete with Snoop’s classic swagger, personality and outrageously lavish wardrobe, takes viewers on a journey showing what his luxurious lifestyle could look like, from grand staircases to golden sleighs and featuring friends and food aplenty.
Susan O’Brien, CMO of Just Eat commented: “It’s been a very challenging year for our customers and restaurant partners, but Snoop really seemed to strike a chord in the summer, helping to deliver a little joy when it was needed most. So, with Christmas fast approaching, we’re delighted to welcome him back again for a large helping of festive cheer.”
Rob Webster and Alexei Berwitz, CDs at McCann London said: “We all need a little joy at Christmas. This year, we need it more than ever. So, it’s been an absolute delight to work with Just Eat on the second coming of Snoop. With the advertising campaign accompanied by a single and music video, we’re hoping for a Christmas hit to rival East 17, Robbie and Mariah.
To create the ad, Just Eat brought on board award winning director Emil Nava, known for producing authentic hip-hop inspired videos and who has worked with other A-list stars such as Ed Sheeran and Rihanna, to create the glossy animated music video.
The full version of the track has been released under Snoop Dogg’s record label Doggy Style Records and Empire, and features on his Spotify and all major streaming platforms from Friday 27th November. A music video will also be released on Friday 4th December for fans in addition to the TV advert.
Source: McCann London