New campaign set to launch in UK for SKIPPY® Peanut Butter
SKIPPY Brand’s new campaign, set to launch 12 June 2023, is based around the idea that our 20s is the decade that many spend prioritising their likes and dislikes in life, and where people start to become more comfortable with individuality and self-expression.
The TV, social and digital OOH creative dramatizes the versatility and smooth spreadability of SKIPPY® Peanut Butter by introducing five key characters, all of whom we see enjoying SKIPPY® Peanut Butter in their own individual and distinct way while demonstrating some of the attributes that set it apart from other peanut butters. Such as its smooth and spreadable nature, and balanced sweet and savoury taste.
The campaign line ‘Spread it, Mix It, Dip it, Own It’ invites the audience to do the same and own their enjoyment of SKIPPY® Peanut Butter, whichever way they choose to eat it.
Jelsey Barnes, Commercial Sales Manager at distributors Danish Crown UK commented: “We were looking for a new marketing approach for SKIPPY® Peanut Butter that would appeal to a younger UK audience and help drive market share in the UK. We feel Cheeky really got under the skin of the brief and created a fun and engaging campaign that not only resonates with our target audience, but also highlights the versatility and unique attributes of the product.”
Cheeky Creative Director Wayne Pashley said “The opportunity to create fast paced, colourful films designed to appeal to the very tough and savvy 20-something audience across a broad media spectrum and still have a solid idea based on brand attributes was quite a challenge. It was a privilege to have the chance to collaborate with the SKIPPY® Peanut Butter team to reinvigorate the brand for a new audience.”