T2 Launch New Creative Campaign

‘Make up’ for everything campaign uses real life photos from social media

Creative agency isobel launch a new global advertising and creative campaign for T2, the first created by a UK agency for the Australian tea brand.

Mother’s Day is full of cliché’s, from the cheesy cards to cheap flowers or the last-minute box of chocolates. But mums deserve better. They’ve put up with so much over the years and they deserve a gift with more thought behind it. Enter T2, a tea brand with indulgent flavours and gorgeous teawares that will help you raise your gift game and show your mum you really care.

The campaign encourages people to, “make up for everything” this Mother’s Day, and uses real life photographs sourced through social media channels to show a number of ways that people have really put their mum through it. The images range from kids drawing on the walls, to teens sneaking out of the house and ruining school photos with outrageous hair styles.

The campaign will run on digital display and paid social, as well as all owned channels online and in store.

Sarah Humphreys, Account Partner at isobel, said: “We wanted to make people smile as they reflect on all the things they may have put their mums through growing up, and encourage them to make this Mother’s Day different. The UGC element of this campaign makes it even more meaningful as we were able to source images from real life situations.”

The campaign will run in the UK until Mother’s Day, and then roll out ahead of Mother’s Day in the US, Singapore, Australia and New Zealand.


Creative agency: isobel

Creative Partner: Rob Fletcher

Creative Directors: Ben Stump, Simon Findlater

Creatives: Tom Dyson, Lance Boreham

Account Partner: Sarah Humphreys

Account Director: Maggie Sylvester

Account Executive: Fran Houlding

Planning Director: Sarah Sandford

Source: isobel

You must be logged in to post a comment Login