Do You Almond?

Almond Board Of California Launches Integrated Campaign To Fuel Demand For Almonds In The UK

Do You Almond?

The  Almond Board of California (ABC), a non-profit organisation representing California almond growers and handlers, is investing heavily in a new multi-year campaign titled, Do You Almond?, designed to fuel long-term demand for almonds in the UK market. As consumers increasingly seek natural, simple and unprocessed foods, the organisation is capitalising on the opportunity to drive home […]

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream.  It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns.  But the scene seemed to be set for significant growth.  And that’s exactly what […]

Old Speckled Hen Brings Back Henry the Fox, in a New Brand Campaign from isobel

Old Speckled Hen Brings Back Henry the Fox, in a New Brand Campaign from isobel

Old Speckled Hen, one of the UK’s premium ale, has gone back to its advertising roots and given Henry the Fox a modern twist.  Created by independent creative agency isobel and its newly formed comedy department, the new brand campaign features a fresh version of Henry, making interesting and amusing observations about the world around […]

Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket Team

Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket Team

Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket TeamGreene King IPA, the nation’s favourite IPA and fastest selling cask ale, has launched a new campaign to celebrate the Rugby World Cup. Greene King IPA is the Official Community Club Partner of England Rugby. The campaign was created by independent creative […]

Caffè Nero Launches Transformational New Menu with Biggest Ever Ad Campaign via Isobel

Caffè Nero Launches Transformational New Menu with Biggest Ever Ad Campaign via Isobel

Premium independent coffee house, Caffè Nero, has unveiled its biggest ever advertising campaign to support the launch of its new artisan food menu, which aims to transform coffee shop food across the market.   Developed by independent creative agency isobel, the advertising campaign brings to life the vibrant new menu, the biggest food transformation in Caffè Nero’s 22-year history. […]

Isobel’s First Campaign for Whole Earth Highlights the Versatility of Peanut Butter

Isobel’s First Campaign for Whole Earth Highlights the Versatility of Peanut Butter

Whole Earth, a leading peanut butter brand in the UK, has launched a new integrated advertising campaign to promote the different ways in which people can enjoy eating peanut butter.  The campaign has been created by independent creative agency isobel, and comprises outdoor, digital and social. Whole Earth appointed isobel as their lead creative and social agency […]

Brewdog Trolls Beer Rivals’ Advertising Slogans in Latest Campaign by Isobel

Brewdog Trolls Beer Rivals’ Advertising Slogans in Latest Campaign by Isobel

Brewdog has launched its latest attack on rival brewers with a campaign targeting the end-lines of Budweiser, Carling, Fosters and Stella Artois. Never the industry’s shrinking violet, Brewdog’s latest work directly criticises the taste of flagship drinks from four of the UK’s biggest beer brands. The campaign takes the overall consumer scores of popular lagers […]

Kelly’s Serves up a Fresh Helping of Cornish Culture, with a New Campaign by isobel

Kelly’s Serves up a Fresh Helping of Cornish Culture, with a New Campaign by isobel

 On 14th May, top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for everyone. The film features three groups of ice-cream-obsessed people as they sit outside their colourful beach […]

The Serious Bacon Club Teams with Hovis to Launch ‘The Serious Bread Test’ via isobel

The Serious Bacon Club Teams with Hovis to Launch ‘The Serious Bread Test’ via isobel

The Serious Bacon Club, the number-one social media platform for bacon lovers, owned by creative agency isobel, launched a new partnership with British bread giant Hovis. In a bespoke campaign created by isobel, The Serious Bread Test follows a Bacon Club member as he checks whether Hovis passes muster when it comes to assembling the […]