Brewdog has launched its latest attack on rival brewers with a campaign targeting the end-lines of Budweiser, Carling, Fosters and Stella Artois. Never the industry’s shrinking violet, Brewdog’s latest work directly criticises the taste of flagship drinks from four of the UK’s biggest beer brands. The campaign takes the overall consumer scores of popular lagers […]
On 14th May, top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for everyone. The film features three groups of ice-cream-obsessed people as they sit outside their colourful beach […]
The Serious Bacon Club, the number-one social media platform for bacon lovers, owned by creative agency isobel, launched a new partnership with British bread giant Hovis. In a bespoke campaign created by isobel, The Serious Bread Test follows a Bacon Club member as he checks whether Hovis passes muster when it comes to assembling the […]
A new report by independent creative agency isobel reveals what lies behind the success of the UK’s fastest-growing new food and soft drink brands, and outlines in ten clear steps how established brands can emulate their impressive performance. The report surveyed more than 250 marketers from long-established companies to see how they measure up against […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]
The UK’s beer market has transformed in recent years. Even though consumption is down, we are spending more on beer – an extra £44.5m in 2016 – and this has created a renaissance in brewing. The number of breweries in the UK has risen by 65% since 2011. There are now more than 1,700 of […]
The UK’s most familiar ice lolly, Fab, has got a brand new campaign courtesy of isobel. Created by Ben Stump and Simon Findlater, the campaign features three executions of people in perilous situations. Sharks, Cannibals, Quicksand, oh… and a Fab lolly, which makes it really fun. Because: “Where there’s Fab, there’s fun”. isobel worked with […]
Danepak, the Danish bacon brand, has created a spoof of the BBC’s The Great British Bake Off, called the Great British Bacon Off. It features four contestants who are asked to create a signature sandwich and a showstopper, imitating the challenges that feature in every episode of Bake Off. They are given two minutes, a […]
The Bordeaux Wine Council (CIVB) will launch a new international advertising and branding campaign across seven key markets starting in November. The new campaign, which was created by London-based agency Isobel, focuses on authenticity, diversity, and innovation, and is aimed at stimulating a re-discovery of Bordeaux as a world reference in terms of wine quality […]