Created by Ben Stump and Simon Findlater, the campaign features three executions of people in perilous situations. Sharks, Cannibals, Quicksand, oh… and a Fab lolly, which makes it really fun. Because: “Where there’s Fab, there’s fun”.
isobel worked with the award winning Carioca studios to create the hyper-real photo-cartoons and they’ll be running across out of home, point of sale, digital and social.
Jamie Williams, Account Partner at isobel comments: “At isobel our passion is supercharging the brands we work with, so the challenge Fab set us was one the team has really enjoyed. Many of us grew up with Fab and have great memories that feature the ice lolly so capturing the fun of the brand has been a pleasure from day one. The team wanted to be bold with the new campaign and we hope that what we’ve created with them will go down as well with consumers as a Fab itself.”
Source: Little Black Book