Deira City Centre Shoppers Experience ‘The Taste of Victory’ with Jelly Belly Ice Cream

Deira City Centre Shoppers Experience ‘The Taste of Victory’ with Jelly Belly Ice Cream

Deira City Centre recently launched an exciting campaign which allows shoppers to physically experience the ‘taste of victory.’ Due to the high temperatures and harsh outdoor environment, summer is generally the busiest period for malls in the region. City Centre Deira’s campaign, which is being executed during Dubai Summer Surprises, aims to go beyond the […]

FormRoom Provides a Dessert-Filled Escape Inspired by Youthfulness and Salvador Dali Surrealism for Dyce

FormRoom Provides a Dessert-Filled Escape Inspired by Youthfulness and Salvador Dali Surrealism for Dyce

Emerging dessert parlour, Dyce approached creative agency FormRoom to develop a dynamic and fantastical interior brand identity for their first permanent space in James St, Marylebone. Evolving upon the three brand pillars; Approachable, Unexpected and Immersive, FormRoom created a memorable aesthetic with a fusion of youthfulness and Salvador Dali inspired surrealism. The space illustrates a […]

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]

Space Delivers a Summer of Püre Style for Häagen-Dazs

Space Delivers a Summer of Püre Style for Häagen-Dazs

Häagen-Dazs’ new brand strategy in the UK sees it building cultural relevance through style and fashion as it appeals to younger consumers aged 18 to 30. Creative agency, Space takes the lead on delivering this new strategy via a fashion-focused initiative, Püre Style, which launches during the 2019 Wimbledon Tennis Championships.  The campaign brings together […]

Space Extends Häagen-Dazs’ Passion for Fashion with Berlin Designer, Kilian Kerner

Space Extends Häagen-Dazs’ Passion for Fashion with Berlin Designer, Kilian Kerner

Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]

Baskin-Robbins and Netflix Promote New Season of Stranger Things with a Campaign by Type + Pixel

Baskin-Robbins and Netflix Promote New Season of Stranger Things with a Campaign by Type + Pixel

Baskin-Robbins is teaming up with Netflix to promote the new season of Stranger Things with a limited edition product range and immersive, mobile-first digital campaign devised by Brisbane creative agency Type + Pixel. The much-anticipated third season of Netflix’ most-streamed global production drops worldwide on 4th July. Action will centre around Hawkins’ new ice cream […]

Plant-Based Gelato Gigi Launches with Category-Changing Branding by Straight Forward Design

Plant-Based Gelato Gigi Launches with Category-Changing Branding by Straight Forward Design

Gigi, an innovative plant-based Italian-style gelato, launches with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is soaring, and Gigi spotted a gap in the market for a gelato that’s jam-packed with vitality-boosting nutrients, as well as being rewarding and delicious. The gelato is made with cold-pressed fruit and veg […]

Cornetto Celebrates 60 Years by Playing Cupid with ‘Making of Love’ by LOLA MullenLowe

Cornetto Celebrates 60 Years by Playing Cupid with ‘Making of Love’ by LOLA MullenLowe

Since 1959, Cornetto has been talking to teens about love through actors pretending to fall in love. But, for their 60th anniversary this year, they decided to help the actors fall in love for real.  ‘Making of Love’ is a true love story that was hatched with a match-making plan. With help from LOLA MullenLowe, […]

Path Provides a Cracking New Design for Oppo Ice Cream Sticks

Path Provides a Cracking New Design for Oppo Ice Cream Sticks

The Oppo Brothers have recently extended their portfolio of premium healthy ice creams and puds with a new range of naturally decadent hand-held treats. With packaging designed by their creative partners at strategic design consultancy Path, Oppo’s new Ice Cream Sticks supports the brand’s ambition to grow their presence in the frozen fixture with a […]

Baskin-Robbins Brings Next Generation “Moments” Store Design to Texas

Baskin-Robbins Brings Next Generation “Moments” Store Design to Texas

Baskin-Robbins, one of the world’s largest chain of specialty ice cream shops, unveiled its second “Moments” concept store in El Paso, Texas. The design, which gives guests an entirely new and engaging experience, is rolling out to Baskin-Robbins nationwide after debuting in Fresno, California in 2018. The “Moments” store concept is designed to deliver on […]

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