The inside scoop: JDO begins a creative partnership with Hennig Olsen

The inside scoop: JDO begins a creative partnership with Hennig Olsen

JDO Brand Design has been selected as Hennig-Olsen’s new creative partner. Through this collaboration, JDO will be involved in evolving and elevating the Hennig-Olsen brand and its portfolio to take on the competition and engage the next generation of modern ice cream lovers. The oldest ice cream producer in the region, Hennig-Olsen has been churning its premium quality ice cream and other […]

Mullin’s Ice Cream Redesign

Mullin’s Ice Cream Redesign

Mullin’s approached Simon Pendry Creative to redesign their range of premium Irish ice cream, taking it from ‘tired and old fashioned’ to a fresh and contemporary brand. Mullin’s has a long and proud history, so Simon Pendry Creative respected the brand’s tradition and visual equities, and gave them a fresh new edge.Mullin’s use only locally […]

Häagen-Dazs on mission to inspire with empowering new campaign

Luxury ice cream brand encourages nation to live authentically with boldest creative to date

Häagen-Dazs on mission to inspire with empowering new campaign

Indulgent ice cream maker Häagen-Dazs has launched a new, multi-million-pound global marketing campaign, ‘Don’t Hold Back’, designed to inspire people to live life to the full. Now live in the UK, the campaign sees the General Mills-owned brand back on TV screens this summer with a striking, vibrant new creative, which centres around hero products from Häagen-Dazs’ fruit […]

Häagen-Dazs launches “Don’t Hold Back” fashion campaign in Germany with Space.

Häagen-Dazs launches “Don’t Hold Back” fashion campaign in Germany with Space.

Häagen-Dazs Germany and creative agency Space has launched a multi-channel, fashion-led campaign to further strengthen the brand’s positioning within fashion and lifestyle. The campaign, running throughout the summer, highlights two new Häagen-Dazs flavours within the Fruit Obsessions range; Zesty Lemon & Mandarin and Juicy White Peach & Raspberry.  Building on the brand’s new global idea […]

Deira City Centre Shoppers Experience ‘The Taste of Victory’ with Jelly Belly Ice Cream

Deira City Centre Shoppers Experience ‘The Taste of Victory’ with Jelly Belly Ice Cream

Deira City Centre recently launched an exciting campaign which allows shoppers to physically experience the ‘taste of victory.’ Due to the high temperatures and harsh outdoor environment, summer is generally the busiest period for malls in the region. City Centre Deira’s campaign, which is being executed during Dubai Summer Surprises, aims to go beyond the […]

FormRoom Provides a Dessert-Filled Escape Inspired by Youthfulness and Salvador Dali Surrealism for Dyce

FormRoom Provides a Dessert-Filled Escape Inspired by Youthfulness and Salvador Dali Surrealism for Dyce

Emerging dessert parlour, Dyce approached creative agency FormRoom to develop a dynamic and fantastical interior brand identity for their first permanent space in James St, Marylebone. Evolving upon the three brand pillars; Approachable, Unexpected and Immersive, FormRoom created a memorable aesthetic with a fusion of youthfulness and Salvador Dali inspired surrealism. The space illustrates a […]

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]

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