Beckleberry’s Enters Indulgent ‘Me Tub’ Ice Cream Fray

Beckleberry’s Enters Indulgent ‘Me Tub’ Ice Cream Fray

According to the annual food reports of Forbes, Ice cream will continue to enjoy a resurgence in 2019 largely a result of evocative Instagram photography, childhood nostalgia and an insatiable appetite for increasingly involving / luxurious flavours.  No-one can deny the welcome momentum that the venerated ‘low calorie boys’ have brought to the party (Halo […]

Häagen-Dazs Announces New Spirits Collection Hitting Shelves Across the US

Häagen-Dazs Announces New Spirits Collection Hitting Shelves Across the US

The Häagen-Dazs Spirits Collection is rolling out to retailers nationwide in the US. The new line of rich, creamy, spirit-infused desserts includes five indulgent ice cream flavours, a new cookie square and a decadent non-dairy option. “The Häagen-Dazs brand is built on a passion for transforming the finest ingredients into extraordinary ice cream experiences,” said Rachel Jaiven, […]

Ice Cream is the Indulgent Treat of Choice for 71% of Adults, According to Speakeasy Ice Cream

Ice Cream is the Indulgent Treat of Choice for 71% of Adults, According to Speakeasy Ice Cream

Dry January is well and truly behind us, 71% of adults admit they eat ice cream as an indulgence opting for taste over calorie counting. Speakeasy is hot on the heels of this trend with the launch of three brand new flavour collaborations with award-winning craft alcohol brands, Lazzaroni and Conker Spirit. Launching in Ocado in […]

Baskin-Robbins Unveils Next Generation “Moments” Store Design in the US

Baskin-Robbins Unveils Next Generation “Moments” Store Design in the US

Baskin-Robbins, the world’s largest chain of specialty ice cream shops, unveiled its “Moments” concept store design which will give guests an entirely new and engaging experience when they visit Baskin-Robbins. The new store concept debuted in Fresno, California and will initiate a US-wide rollout beginning in 2019. The new store concept is designed to deliver on Baskin-Robbins’ […]

Brandon Gives ‘Free-From’ Frozen-Treat Brand Yorica! a Supercool New Identity

Brandon Gives ‘Free-From’ Frozen-Treat Brand Yorica! a Supercool New Identity

Yorica!, London’s premier ‘free-from’ ice-cream parlour, launches into the retail trade, with a striking new brand identity by design consultancy Brandon. Yorica!, which first opened in 2016 selling delicious ice-creams that are free from all 14 major allergens, has now made the shift from gelateria into the supermarket retail trade. The team at Brandon was […]

GROM Inaugurates London’s First Flagship Store Designed by JHP

GROM Inaugurates London’s First Flagship Store Designed by JHP

Turin-based Gelato brand GROM has opened a Flagship store on London’s Piccadilly. The opening follows new Flagships in Milan and Turin, also designed by JHP. Situated in a sophisticated Edwardian stone building, the large square space hosts an attention- grabbing 360-degree circular gelato counter which is home to an array of delicious flavours, running from […]

Häagen-Dazs Trials Geo-Targeted Delivery-On-Demand Mobile eCommerce Service in Central London

Häagen-Dazs Trials Geo-Targeted Delivery-On-Demand Mobile eCommerce Service in Central London

Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]

I-AM Unveils a New Concept from Wall’s for the Global Market

I-AM Unveils a New Concept from Wall’s for the Global Market

Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]

Periscope Agency Expands Into Food Business With Signature Ice Cream Called Love Potion No. 921

Periscope Agency Expands Into Food Business With Signature Ice Cream Called Love Potion No. 921

Inspired by the agency’s mission to Do Things People Love, Periscope – one of the US’ top five independent marketing agencies – is launching its very own branded ice cream. Love Potion No. 921, a blood orange and pomegranate ice cream with a hint of ginger, was designed by Periscope employees as part of the agency’s […]

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