The campaign ‘All you need is less’, created by Hearts & Minds, marks a significant step up for Organic supermarket Abel & Cole. The work marks a shift for the business towards investing in brand building through above-the-line media, and away from a historic focus on direct-response comms. The TV spot was directed by Jim […]
Online organic grocer Abel & Cole appoints The Specialist Works as its media agency
Abel & Cole has appointed The Specialist Works as its agency of record to fuel the organic food delivery brand’s growth through a new integrated media strategy. The Specialist Works will help Abel & Cole deliver a new strategy which aims to balance customer acquisition and retention with longer-term brand building. The review comes as Abel & Cole looked to consolidate its off and […]
