Subway is rebranding its classic cookie sweet snack product across EMEA with a new design created by its agency Above+Beyond. The new EMEA Subway Cookies identity takes traditional patterns and typography to give the product a joyful and colourful look. Above+Beyond’s work on the new identity started with creating a typographic “COOKIES” logo-marque. The agency […]
Veganuary 2020 is set to be a record-breaking month for meat-free eating, and Subway wants its customers to know that there’s a Meatball Marinara to suit everyone’s taste. The new Meatless Meatball Marinara Sub launches at the same time as the new decade, with a campaign by Above+Beyond celebrating the freedom that non meat-eaters will […]
In its latest TV ad, Subway heads to Naples, the home of the pizza, to test out its subversive new Pizza Sub on the city’s pizza traditionalists. Above+Beyond’s new TV ad, made in documentary style, purports to capture the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they […]
Cheese enthusiasts will see their dreams turned into advertising once again for the second phase of “The Cheese of your Dreams”, an integrated campaign for Pilgrims Choice, created by The Beyond Collective agencies, Above+Beyond and Yonder. Building on the campaign debut in 2018, this year’s activity is set to reinforce Pilgrims Choice’s brand mission to […]
Subway and Above+Beyond have launched a new campaign reminding the world that you can always get exactly what you want at Subway. The campaign, which will run across the UK & Ireland, kicks off with a TV ad which depicts the set of a Subway commercial being interrupted by a group of masked invaders to shut […]