MEC Wavemaker has co-created a partnership with AOL and Activia to support the global repositioning of the Danone brand. A series of videos starring influential women, including Jodie Kidd and Denise Lewis, have been launched to inspire women to take on the world. The films are part of Activia’s new mission to inspire and help […]
Founded in 1987 and now present in more than 70 countries worldwide, Activia yoghurt is one of the French multi-national food company’s crown jewels – with more than 300 pots sold every second. In order to stay ahead of the market and further strengthen and premiumise the brand’s core digestive health proposition, FutureBrand was asked […]
