McDonald’s Enlists “Icon of Inclusiveness” for New 360 Campaign

McDonald’s Enlists “Icon of Inclusiveness” for New 360 Campaign

In a first collaboration of its kind, McDonald’s Poland is rewarding restaurant patrons with unique AR entertainment experiences made possible only through the MyMcDonald’s digital app platform. McDonald’s has tapped Ralph Kaminski, one of Poland’s most interesting and distinguishable artists, fresh off his concert promo tour, for the inclusive and wide-ranging campaign which seeks to […]

Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet

Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet

Barilla, the world leading pasta manufacturer, launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The global brand campaign went live on October 5th, marking a continuum of […]

Heinz creates first ever stain-proof thobe for Middle East campaign

“Unstainable Thobe” by Wunderman Thompson Dubai solves the dilemma of how to keep your thobe impeccably white and enjoy Heinz ketchup fearlessly

Heinz creates first ever stain-proof thobe for Middle East campaign

Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that gives men the flexibility to enjoy their favourite dishes, with all the Heinz ketchup they want, without worries. The thobe is a traditional white garment, and every country in […]

NEW JOHNNIE WALKER CAMPAIGN MAJORS ON BLACK LABEL

NEW JOHNNIE WALKER CAMPAIGN MAJORS ON BLACK LABEL

Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label.  Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]

TESCO MARKS 25TH ANNIVERSARY BY CELEBRATING IRISH SUPPLIERS IN NEW BBH CAMPAIGN

TESCO MARKS 25TH ANNIVERSARY BY CELEBRATING IRISH SUPPLIERS IN NEW BBH CAMPAIGN

To celebrate its 25th anniversary, Tesco Ireland has launched a campaign, developed with BBH Dublin, featuring the retailer’s suppliers from the Irish agri-food industry at a rural festival.  The ‘25 Years of little helps’ campaign runs for three weeks on TV, VOD, cinema and social, highlighting the long-standing relationships the retailer has with both their […]

KFC UKI Launches New KFC Delivery Campaign

The brand new campaign showcases those things you can’t quite do in a KFC restaurant but can do in the comfort of your own home, and will run ahead of KFC’s sponsorship of ITV’s 2022 FIFA World Cup coverage later this year.

KFC UKI Launches New KFC Delivery Campaign

As the autumn and winter months roll in, KFC has launched its most recent campaign – and it’s all about the beauty of enjoying a KFC at home, via delivery. Whether you’re peckish during your Sunday morning lie-in, enjoying chilling in your pants or just want to put your feet up on your table, the […]

Waitrose launches Food to Feel Good About brand positioning with new campaign

Waitrose launches Food to Feel Good About brand positioning with new campaign

Waitrose is today launching its new brand expression – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and […]

Nestlé Cereals create World’s Widest Variety Pack, free from red traffic lights

Nestlé Cereals create World’s Widest Variety Pack, free from red traffic lights

Nestlé Cereals has launched a punchy new campaign, created by McCann London, to highlight the impressive number of Nestle’s cereals that do not feature any red traffic lights. The 18-product, 3.5m wide variety pack will feature in print, digital and social media advertising to educate consumers on Nestlé Cereal’s journey in helping to make breakfast […]

Underground of Sound pulls into Luno presents All Points East

Beefeater, The World’s Most Awarded Gin, is bringing to life The Spirit of London for 40,000 festival-goers with an immersive tube journey through London’s eclectic history of music

Underground of Sound pulls into Luno presents All Points East

Beefeater has built a true-to-size London Underground carriage at Luno presents All Points East to bring The Spirit of London to life at one of the capital’s biggest outdoor music festivals. Along with a full-service bar, which will offer Beefeater London Dry, Beefeater Pink Strawberry and Beefeater Blood Orange Gin & Tonic’s, the pièce de […]

Captain Morgan invites people to ‘Spice On’ as it launches new global campaign

Captain Morgan invites people to ‘Spice On’ as it launches new global campaign

Big Zuu voices new Captain Morgan campaign celebrating self-expression Captain Morgan shifts from celebrating ‘spice’ as the ingredient that makes Captain Morgan Original Spiced Gold delicious to celebrating ‘spice’ as the individuality people bring to social occasions  Captain Morgan today [8th August] launches the first installment of its new global ‘Spice On’ campaign. The digital first […]

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