Fentimans, the botanically brewed soft drinks and mixers brand, has unveiled a new visual identity as part of its first-ever ad campaign for its mixers range, following new consumer research. The research, which was conducted by the Northeast based drinks brand as part of their 2022 Trends Report, shows that 52% of consumers regularly buy […]
Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]
Heinz, the iconic brand and tomato experts established in 1869, made consumers wait more than 150 years for a tomato pasta sauce. It has also been more than 150 years since the beautiful sport of football was invented by the English, who have now finally won the European football Championship! Created by Wunderman Thompson Spain, the communication platform ‘Ridiculously Late. Ridiculously Good’ […]
The latest iteration of the brand’s ‘The Spirit of London’ creative platform will roll out globally from July and celebrates the energy sparked by the many contrasts of urban life
Beefeater, The World’s Most Awarded Gin, is launching the next phase of its The Spirit of London creative platform. Created by the brand’s new international creative agency partner, McCann London, the campaign invites consumers to experience the vortex of contrasts that fuel the energy of the city. This is metaphorically represented within a 30-second hero […]
Conceived by ad agency Africa and activated by Wonderland Communications, Hogarth and TasteHead, the campaign aims at helping the 84% suffering from “Friestration”
Whether they’re fries, frites or chips – the golden, crunchy, yet soft potato sticks are loved all over the world. Being the universal treat they are, each culture has its own take on the recipe, however, what isn’t up for debate is that French Fries without sauce is a big no-no. According to a global […]
Premium soft drinks makers Belvoir Farm has launched a major summer TV and brand building campaign, highlighting the genuinely different way it makes its drinks. The lighthearted campaign, which launches today (Monday 18th July), shows how Belvoir (pronounced ‘Beeva’) Farm invests in the land and local community to make drinks that taste wildly better. The […]
The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 24th FAB Awards Show on YouTube
Pringles is launching a new marketing campaign to connect with fans of the crisps who love expressing their playful side. ‘Mind Popping’ is the first time the brand’s positioning has been refreshed since the launch of Pop, Play, Eat and the iconic ‘Once You Pop, You Can’t Stop’. The campaign kicks off this week with […]
Clipper Teas launches its new integrated marketing campaign which will see it invite consumers to ‘Make it Better’ and not settle – especially when it comes to tea.
CLIPPER TEAS Launches New Integrated Campaign Calling On Consumers To Make It Better
The 24th FAB Awards are Now Open for Entries!