Waitrose has unveiled a brand new seasonal campaign to promote its premium, brand-owned No.1 range with a nationwide campaign created with Saatchi & Saatchi. Waitrose relaunched its No.1 range earlier this year, with a third of products in the range being new or updated. Exciting new products include Wagyu Beef, No.1 Heather Honey Smoked Salmon, […]
A freezer, a dog and, most uncharacteristically, passengers on a busy commuter train, all start talking in the new integrated campaign for frozen pizza brand Chicago Town – the first by independent creative agency Quiet Storm since it won the brand’s ad account as lead creative and strategic agency in 2023. Chicago Town, owned by […]
Johnnie Walker Black Label nnounce a new multifaceted partnership with Dankie Sounds, a key player in bringing the wave of the South African subgenre, Amapiano, to the UK music scene. Celebrated for its vibrant events and passion for championing emerging creatives in music, Dankie Sounds’ work mirrors Johnnie Walker’s ‘Keep Walking’ and ‘Bold Steps’ mission […]
Project highlights affectional bond Brazilians hold with the brand through four moving experiences from Méqui Lovers Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald’s took a deep dive into the meaning of its widespread nickname “Méqui” to find out what makes Brazilians so […]
Burger King, the home of the flame-grilled Whopper sandwich, creates tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined ‘Whopper Tattoo,’ Burger King Korea launched a unique seasonal campaign as part of its ‘Flame-Grilled Taste’ project, which celebrated Burger King’s 40th anniversary entering […]
As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the […]
At the top of the most visited countries in the world, this summer again the world is heading to France. And for these tourists lacking direction, if there is one place where they will feel at home it is at McDonald’s. To welcome them and make them feel at home, McDonald’s France and its agency […]
The Glendronach Distillery, renowned for its exceptional single malt Scotch whisky has launched a new global brand campaign, “Raise Expectations,” developed and executed by strategic creative agency Southpaw and shot by photographer & director Rankin. The campaign tells the compelling story of its unique liquid – a robust Highland spirit matured in rare Spanish sherry casks from […]
McDonald’s Austria has launched a new integrated brand campaign celebrating the power of McDonald’s when it comes to connecting and uplifting its customers – turning everyday moments golden. “Best Friends”, created by DDB Vienna, launches today with a hero 60” TV spot. Directed by Micky Suelzer, the film follows the journey of a McDonald’s order, where […]
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the […]