Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the […]
Birds Eye is unveiling a new creative platform and multichannel campaign for its Steamfresh® range of healthy meals. The campaign, developed by elvis and sporting the tagline “Goodness That’s Steamy!”, will exhibit a new, playful tone of voice for the Steamfresh® brand, helping to drive awareness of the new Steamfresh® Meals which launched in March […]
Tonight, the nation will be treated to the kick-off of KFC’s biggest-ever UK brand campaign: Believe in Chicken. The launch film will premiere at the Euros opening match, Germany v Scotland, from 20:00 on ITV1, with a prime 90” slot. Kate Wall, Marketing Director at KFC said: ”We believe wholeheartedly in chicken at KFC. It’s […]
New work aims to shake misconception that tofu is complicated and time consuming to cook Yorkshire-based The Tofoo Co aims to tackle tofu’s image problem as a complicated ingredient with a new out-of-home campaign that highlights how quick and easy it is to cook. Also running across social channels and on selected Tofoo’s distribution lorries, […]
The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
McDonald’s is celebrating all those surprising moments McDonald’s customers love about fries with a new campaign created by global marketing agency tms. The “Surprize Fries” campaign sees McDonald’s unleashing millions of feel-good prizes with every medium or large fries, inviting customers to “Peel your fries, to get a surprize!”. Each order of fries will come with a […]
The UK’s leading flatbread brand has launched its first integrated campaign today. Created by independent full-service agency Recipe, the new campaign introduces the bold, playful tone of the brand through attention-grabbing visuals across TV, OOH, DOOH and social. Deli Kitchen is the largest brand in the flatbread category. Their products are stocked in all major […]
McDonald’s UK and communications agency Ready10, together with Leo Burnett UK, today launch ‘The Meal’, a 360-degree, integrated campaign which removes the iconic smile from millions of Happy Meal® boxes to help spark family conversations about emotions during Mental Health Awareness Week (May 13th to 19th). The multi-channel campaign follows research commissioned by McDonald’s which reveals […]
Raffo share Puglia’s beloved local beer and humour for the first time Raffo, the most beloved beer of Italy’s Puglia region, is sharing its positive and irreverent spirit with the rest of the country as part of a new campaign from MW Italy. The playful ad shares Raffo’s beloved local beer with the rest of […]
Heineken® and LePub Singapore are turning 24-hour laundromats into all-night sports bars so that Korea’s most hardcore football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the world’s most hardcore football fans – so devoted, they’ll wake up […]