Heineken® is turning 24-hour laundromats into sports bars in partnership with LePub Singapore

Heineken® is turning 24-hour laundromats into sports bars in partnership with LePub Singapore

Heineken® and LePub Singapore are turning 24-hour laundromats into all-night sports bars so that Korea’s most hardcore football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the world’s most hardcore football fans – so devoted, they’ll wake up […]

In a bold move that’s set to shake up taste buds across the region, KFC has joined forces with the iconic Cheetos to unveil a culinary sensation: Crunchin’ Cheese Fried Chicken!

In a bold move that’s set to shake up taste buds across the region, KFC has joined forces with the iconic Cheetos to unveil a culinary sensation: Crunchin’ Cheese Fried Chicken!

KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that’s larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin’ Cheese in the Colonel’s […]

Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Virtual experiences inform pub enthusiasts about the pubs’ historic features, using AR technology to preserve their past. Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves […]

Lucozade and adam&eveDDB rally people to ‘Bring the Energy’ for the biggest relaunch in the brand’s history

Lucozade and adam&eveDDB rally people to ‘Bring the Energy’ for the biggest relaunch in the brand’s history

Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. The new masterbrand platform, “Bring the Energy” is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy […]

McDonald’s and Leo Burnett UK capture the excitement of waiting for a McDelivery in new OOH campaign

McDonald’s and Leo Burnett UK capture the excitement of waiting for a McDelivery in new OOH campaign

McDonald’s UK and creative partners Leo Burnett UK have captured the excitement of waiting for a McDelivery to arrive in its new OOH campaign ‘McDelivery Anticipation’. Building on the existing creative platform, ‘There’s nothing quite like a McDelivery’, Leo Burnett’s latest work for McDonald’s, ‘McDelivery Anticipation’ features a series of three executions shot by renowned […]

REAL-LIFE DIET COKE FAN STORIES INSPIRE NEW ADVERTS

REAL-LIFE DIET COKE FAN STORIES INSPIRE NEW ADVERTS

Diet Coke is putting its unwaveringly loyal fans at the centre of its new advertising campaign, ‘Love What You Love, By You’ to celebrate consumers love of their iconic ‘Diet Coke’ break and being unapologetically themselves. The iconic brand has revealed two new adverts, Diet Coke Breaks Inspired by You, directed by award-winning Marie Schuller, […]

redpill kick off its creative partnership with OpenTable, sharing #DineWithOpenTable social media campaign.

redpill kick off its creative partnership with OpenTable, sharing #DineWithOpenTable social media campaign.

redpill, the original integrated marketing agency announces OpenTable client win with #DineWithOpenTable. The creative TikTok and Instagram campaign marked the start of its relationship with the restaurant reservation platform. The campaign, which succeeded engagement targets by 75%, partnered OpenTable with influencers to tell personal stories about dining out. Using market insights, redpill helped build storylines […]

Are the three little lines in the corner of every website actually a Big Mac? – McDonald’s Finland claims they are.

Are the three little lines in the corner of every website actually a Big Mac? – McDonald’s Finland claims they are.

McDonald’s Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger – it has the exact shape of McDonald’s iconic triple-decker burger Big Mac. In a new mockumentary, viewers can follow along as […]

Pot Noodle removes “offensive” slurping sound in targeted apology campaign

Pot Noodle removes “offensive” slurping sound in targeted apology campaign

In an effort to widen the appeal and enjoyment of the much talked about “Slurp” campaign, the team at Pot Noodle and adam&eve/DDB have used insight and data to respond to those people that were disgusted by the slurping sound used in the latest TVC. Using a hyper-targeted campaign to adjust the SFX, those who may […]