“Lovely Day for a Guinness” features fans from all 20 Premier League clubs and shines a light on the shared loved and devotion that connects football communities around the world With the opening weekend of the 2025/26 Premier League season, Guinness has unveiled its largest community-driven sports campaign, marking its second season as Official Beer and Official […]
Somersby, part of the Carlsberg Group, is highlighting moments of ‘adult bullshit’ and calling out the absurdity of modern adult life as part of a new global brand positioning across its social channels. The work has been led by Carlsberg Group’s global social media agency of record, We Are Social. Somersby is launching three repeat […]
The new integrated campaign introduces “Justin”, a hyper-enthusiastic store associate who can’t help but share what’s new (and on sale). Stop & Shop, the neighbourhood grocer, is rolling out a bold new brand campaign, “Good Things Are in Store”, developed in partnership with independent creative agency Curiosity. The integrated campaign marks Stop & Shop’s first major […]
Today, Maynards Bassetts and global creative agency of record VCCP is back with another playful installment of the long-standing, much-loved ‘Set the Juice Loose’ out of home campaign. This next chapter continues to build on the award-winning brand campaign – which previously saw collectible figurines go up against delicious Wine Gums and Jelly Babies, winning awards at Campaign Big and Creative Circle. This year, VCCP is […]
A bold new campaign from Carlsberg Britvic and VCCP Blue sees a brand refresh which ‘ditches the dull’ and targets a new generation of J2O drinkers. Today J2O, the much-loved fruity drink from Carlsberg Britvic, launches a bold new brand refresh and integrated campaign created by VCCP Blue. With the aim of reintroducing itself to a new generation of […]
In the height of summer, when most ice cream brands melt into a sticky puddle of sameness, Häagen-Dazs and BBH are setting out to do it differently. ‘Devoured’ is a bold, pared-back OOH campaign, shot by award winning photographer Dan Tobin Smith, that heroes the product. Or in this case, lack thereof. Leaving behind category trends, the work […]
Last year, phase one of the “Love the Taste” campaign drove a 15% increase in shoppers, and now it’s back and bigger than before Today, beloved soft drink Vimto announces the second phase of its award winning “Love the Taste” campaign across the UK. Featuring bold creative and a multi-format media plan created by Wavemaker […]
In a new campaign we’re introduced to YUMBO, a brand-new, bigger, bolder, meatier meat stick option from Carl Buddig & Co. The humorous campaign hinges on an unexpected “meathead” – flipping the meaning from swole gym bro to anyone with an unapologetic craving for meat – and plays on the jumbo size of this new product to […]
Independent creative agency Impero is launching a powerful new campaign urging businesses to donate one hour of their employees’ salaries to UK food banks, in an attempt to counter child food poverty in the UK. The Lunch Hour Sacrifice presents a striking and uncomfortable visual narrative, depicting the heartbreaking realities of what children in the UK […]
Lucozade and We Are Social Sport, the sports division of socially-led creative agency We Are Social, are bringing the energy to tradies across the country with ‘Tradies All Stars’ trading cards. In partnership with We Are Social Sport, Lucozade created ‘Tradie All Stars’ – a set of bespoke trading cards immortalising the nation’s hardest grafters, […]