McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance

<strong>McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance</strong>

McDonald’s latest campaign highlights the little changes they’ve made to the way they source their food over the last 20 years, by tapping into 1990s culture. The campaign launches with a 90s Teletext inspired advert interrupting ad breaks across major networks during peak programming. The 30” spot will take over screens across the UK, and will read: “We’ve […]

Walkers. We love potatoes, so you can love Walkers

<strong>Walkers. We love potatoes, so you can love Walkers</strong>

Walkers, Britain’s most loved crisps and creative agency of record, VCCP London have today launched a new brand campaign which heroes British farmers and the glorious roots of their much loved crisps, to demonstrate the love and care that goes into growing their potatoes to make their delicious crisps. Showing farm to crisp packet, the campaign aims […]

HEINEKEN BUILDS ‘TH3 G4M1NG FR1DG3’: AN INNOVATIVE GAMING PC THAT WILL BOTH COOL DOWN YOUR HARDWARE AND YOUR BEER

HEINEKEN BUILDS ‘TH3 G4M1NG FR1DG3’: AN INNOVATIVE GAMING PC THAT WILL BOTH COOL DOWN YOUR HARDWARE AND YOUR BEER

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and innovative tools to socialize while gaming. Heineken® is launching ‘TH3 G4M1NG FR1DG3’, a custom-made PC integrated with a Heineken® beer fridge thanks to an innovative cooling system. It is designed […]

GUINNESS EMBRACE FANS’ SUPERSTITION AND LAUNCHES CAMPAIGN TO NOT JINX THE IRISH RUGBY TEAM

<strong>GUINNESS EMBRACE FANS’ SUPERSTITION AND LAUNCHES CAMPAIGN TO NOT JINX THE IRISH RUGBY TEAM</strong>

As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season As fans look forward to an exciting few weeks of rugby GUINNESS launches a new campaign to galvanise the country and show its support […]

Publicis Groupe Israel has created a new campaign for the Israeli food chain “Tiv Taam” that turns Facebook hate comments into a bold print campaign

<strong>Publicis Groupe Israel has created a new campaign for the Israeli food chain “Tiv Taam” that turns Facebook hate comments into a bold print campaign</strong>

Israel of 2023 is a country more socially divided than ever before. The judicial coup promoted by the current government has made things even worse and has split Israeli society further into polar opposites: liberal Israel and conservative Israel. “Tiv Taam” food chain is one of the only food chains selling non-kosher food, thus attracting […]

“LET’S ALL CHIP IN” MCCAIN LAUNCHES 360 MARKETING CAMPAIGN CHAMPIONING THE POSITIVE IMPACT OF REGENERATIVE FARMING

“LET’S ALL CHIP IN” MCCAIN LAUNCHES 360 MARKETING CAMPAIGN CHAMPIONING THE POSITIVE IMPACT OF REGENERATIVE FARMING

●      McCain’s new “Let’s All Chip In” campaign sees comedian and Love Island commentator Iain Stirling and Capital Radio breakfast show host Roman Kemp experience a clash of two worlds, as they swap their city-dwelling lifestyles for a day at the farm  ●      With potato yields down by 15% in 2022* alone due to droughts […]

CO-PARENTING WINS AND AN IMPROMPTU BBQ TAKE CENTRE STAGE IN LATEST TESCO FOOD LOVE STORIES FILM FROM BBH

<strong>CO-PARENTING WINS AND AN IMPROMPTU BBQ TAKE CENTRE STAGE IN LATEST TESCO FOOD LOVE STORIES FILM FROM BBH</strong>

Tesco is reminding audiences that it’s got the answer to those last-minute ‘what’s for dinner?’ moments in a new campaign by BBH. Life is busy, especially in summer, and before you know it the day’s gotten in the way and dinnertime is fast approaching. In the agency’s latest Food Love Stories instalment for Tesco, one […]

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 25th FAB Awards Show on YouTube

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 25th FAB Awards Show on YouTube

The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]

Lobster launches first TV campaign for Allinson’s Bread in over a decade with “Go All In With Allinson’s”

Lobster launches first TV campaign for Allinson’s Bread in over a decade with “Go All In With Allinson’s”

Lobster has launched Allinson’s Bread‘s first TV commercial in over 10 years and introduces the brand’s fresh new tagline, “Go All In with Allinson’s” – developed by The Playground in collaboration with Lobster as part of a new masterbrand strategic platform refresh. Allinson’s / “Go All In” from Lobster on Vimeo. It marks a significant […]

Cadbury Dairy Milk continues to shine a light on the innate generosity of humans

<strong>Cadbury Dairy Milk continues to shine a light on the innate generosity of humans</strong>

Latest spot captures another small but emotionally powerful story of human connection, demonstrating there’s a glass & a half in everyone Cadbury Dairy Milk and global agency of record, VCCP today releases its latest story in the “There’s a Glass and a Half in Everyone” series, Speakerphone, Now in the fifth year of the IPA […]

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