BREE RUNWAY SLOWS DOWN ICONIC TRACK, ‘RHYTHM OF THE NIGHT’, FOR GLOBAL CAPTAIN MORGAN RESPONSIBLE DRINKING CAMPAIGN

BREE RUNWAY SLOWS DOWN ICONIC TRACK, ‘RHYTHM OF THE NIGHT’, FOR GLOBAL CAPTAIN MORGAN RESPONSIBLE DRINKING CAMPAIGN

Captain Morgan’s biggest ever global responsible drinking campaign calls on people around the world to ‘Enjoy Slow’ and celebrates drinking in moderation Captain Morgan is today unveiling its biggest ever global responsible drinking campaign in partnership with multi-award-winning singer, songwriter and rapper Bree Runway, calling on people around the world to ‘Enjoy Slow’ and moderate their drinking.  Following the launch of Captain Morgan’s Spice On campaign in Summer 2022, the latest global campaign features Bree Runway and her smooth, […]

GUINNESS 0.0 LAUNCHES BIGGEST EVER RESPONSIBLE DRINKING CAMPAIGN, WITH ‘MAKE IT A ST. PATRICKS DAY TO REMEMBER’

GUINNESS 0.0 LAUNCHES BIGGEST EVER RESPONSIBLE DRINKING CAMPAIGN, WITH ‘MAKE IT A ST. PATRICKS DAY TO REMEMBER’

As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]

DORITOS MARKS START OF BOLD NEW PARTNERSHIP WITH BURGER KING BY FLAME-GRILLING ITS OWN AD

<a><strong>DORITOS MARKS START OF BOLD NEW PARTNERSHIP WITH BURGER KING BY FLAME-GRILLING ITS OWN AD</strong></a>

Doritos has launched a new collaboration with Burger King UK® in the most spectacular way; by flame-grilling its own billboard. The 48-sheet hoarding was erected outside one of Burger King®’s newest sites, which sports the tagline ‘Flame Grilling Since 1954’. The stunt took place on the day the two brands launched Flame Grilled Whopper® flavour […]

Digital dinner: Finnish food brand HK® jumps into the metaverse to serve “metawurst”

<strong>Digital dinner: Finnish food brand HK</strong><sup>®</sup><strong> jumps into the metaverse to serve “metawurst”</strong>

One of Finland’s leading food brands HK ® connects Mettwurst lovers to virtual reality by creating a sausage to be savoured in metaverse. Five NFTs, called Metavursti (‘metawurst’) will be auctioned on the OpenSea marketplace starting March 1. Nordic food expertise and innovation is at the top of the world. For the Finns, sausage plays […]

HEINZ BEANZ CELEBRATES NEW RANGE WITH UNBEANLIEVABLE CAMPAIGN

HEINZ BEANZ CELEBRATES NEW RANGE WITH UNBEANLIEVABLE CAMPAIGN

Airing in the UK market, the campaign was created by Wunderman Thompson Spain and celebrates the addition of bean-based Nuggets and Bowls to the range With more than 100 years of experience fueling the nation with beans, Heinz has expanded its product range with some delicious new launches: bean-based Burgers, Nuggets and Bowls. These new additions demonstrate the versatility and nutritional benefits of […]

The 25th FAB Awards Are Now Open For Entries!

The 25th FAB Awards Are Now Open For Entries!

The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]

McDonald’s let people escape inflation by traveling back in time

<strong>McDonald’s let people escape inflation by traveling back in time</strong>

With the campaign “Deals Stuck in Time”, McDonald’s and the agency NORD DDB offer people a way to travel back in time to find old McDonald’s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald’s out-of-home advertisements all over Sweden and unlock […]

McDonald’s UAE brings Drive-thru lessons to new drivers

<strong>McDonald’s UAE brings Drive-thru lessons to new drivers</strong>

Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on the road as well as in a Drive-thru lane. McDonald’s UAE took notice of this and with the help of Studio M (powered by Publicis Groupe), decided to partner with UAE’s leading driving school, Emirates Driving Institute, to […]

GUINNESS LAUNCHES NEW AFRICAN CAMPAIGN “BROTHERS”

Guinness celebrates the power of football fandom in breakthrough new campaign

GUINNESS LAUNCHES NEW AFRICAN CAMPAIGN “BROTHERS”

The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone.  Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]

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