The design and innovation agency partners once again with the Ribena and Lucozade producer as it expands into the RTD alcohol market in Great Britain Strategic design and innovation agency Seymourpowell has unveiled the UK packaging design for Japanese ready-to-drink brand -196 (minus one nine six) – a new addition to the British RTD alcohol market, introduced […]
The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has announced that it has secured a brand-new listing for its lager in all 65 Iceland stores across North and South Wales. The award-winning British supermarket chain now stocks the Wrexham Lager 440ml Cans (4% ABV), which feature stronger and bright colourways to be […]
Les Grands Chais de France has injected the joys of Summer into our supermarket shelves after securing over ten new listings across three of the UK’s major supermarkets. The seasonal shift will echo across aisles as retailer’s wine choices are refreshed to reflect the warmer weather. New listings from France’s biggest exporter of wine include a […]
Moët Hennessy Wine Estates (MHWE), the wine division of LVMH, has launched an interactive AI sommelier, able to talk buyers through wine recommendations, trained on its extensive in-house expertise. The technology, called ‘Divine’, currently takes the form of a warm and witty ‘living painting’, which interacts via speech in real life. However, MHWE plans to […]
Global beverage branding specialist Thirst has created a masterbrand identity for Brooklyn Brewery, enabling global cohesion while retaining the legacy brand’s bold iconicity. Thirst maintains a long-term creative partnership with Brooklyn Brewery, alongside partner Carlsberg Group. The global drinks specialist has already created the positioning and identities for Brooklyn Pilsner and Pulp Art, as well […]
Creative activation from Absolut Vodka & SPRITE, the latest innovation from The Coca-Cola Company and Pernod Ricard, shows Londoners they don’t need reservations, invites, or wristbands to pull off the perfect hangout. They’ll just need a blanket. No plan? No problem, as Absolut Vodka & SPRITE transformed billboards around Clapham Common, London, into giant 32-sheet […]
The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has today announced the relaunch of its premium pilsener to join the brand’s existing line-up of traditional lagers. The family run business has reintroduced its 4.6% ABV pilsener style lager which is brewed locally in Wrexham using its original recipe. Using premium German […]
In response to growing demand for ready-to-drink (RTD) brands, female founder Ellie Farrer has launched the UK’s freshest summer drink, NAUGHTEA, with her agency ICONIC, which she co-founded along with James Kirkham, acting as a marketing partner to accelerate the new brand’s success. Already on sale at music venue Unit 58 in Tottenham, NAUGHTEA provides […]
New campaign from Preacher helps hard seltzer drinkers have their best day in the sun Just in time for summer, High Noon, the #1 spirits brand by volume in the US (besting Tito’s again in 2023), is doubling down on its Sun’s Up creative platform and lifestyle with a new integrated national campaign from AOR […]
Raffo share Puglia’s beloved local beer and humour for the first time Raffo, the most beloved beer of Italy’s Puglia region, is sharing its positive and irreverent spirit with the rest of the country as part of a new campaign from MW Italy. The playful ad shares Raffo’s beloved local beer with the rest of […]