What started as a simple idea has blossomed into reality – Saluti, a limoncello crafted with authentic lemons picked from the lemon hills of Amalfi and inspired by the joy of shared moments. Tasked with transforming an early concept into a market-ready product, Studio Unbound created distinctive packaging that communicates flavour, fun, and authenticity whilst […]
Drambuie, the whisky liqueur brand, has appointed creative social agency That Lot as its social agency of record following a competitive pitch. That Lot is part of The Weber Shandwick Collective (TWSC), the world’s leading earned-first network. Starting this month, That Lot has been tasked with supporting Drambuie by driving consideration among younger audiences, building […]
Guinness Storehouse has relaunched the Yeast Room as part of the Ingredients Experience at the iconic Guinness Storehouse in Dublin, with an innovative new immersive design concept by global strategy and design studio Dalziel & Pow. The award-winning Guinness Storehouse, which turns 25 this year, gives visitors the chance to experience the history and storytelling behind […]
New Gordon’s Spritz Edition takes centre stage with ASMR style campaign created by electronic duo ROYA Gordon’s, the world’s No.1 international gin, is today unveiling its latest marketing campaign ‘Make It Pop’ across BVOD, SVOD, OOH and digital channels to support the launch of Gordon’s Spritz Edition – a new alcoholic drink made with Gin, elderflower, lime […]
Heineken Laos has launched a comprehensive brand and packaging refresh of Namkhong, the mainstream beer brand in Laos. Designed by Lonsdale Asia, the work aims to reposition the beer towards a younger, urban audience with a confident new look anchored in the Lao spirit of “sabai sabai”: comfortable, relaxed, and joyfully at ease. Historically more […]
Global brand consultancy bluemarlin and Maltese beverage corporation Simonds Farsons Cisk have launched Kinnie Rumba – a bold, rhythmic expression of the much-loved soft drink Kinnie – building on the brand’s growing presence in the alcoholic beverage space. As long-standing brand guardians of Kinnie, the bittersweet orange-flavoured beverage, bluemarlin has once again demonstrated the brand’s flexibility and […]
Launching with Global Brand Ambassador and F1 driver, Charles Leclerc ahead of the Singapore Grand Prix, Chivas Regal Crystalgold is a crystal-clear, ultra-smooth spirit offering mixability, craft and flavour. Luxury Scotch whisky brand, Chivas Regal today announces the global launch of its groundbreaking spirit innovation, Chivas Regal Crystalgold – defying what you think you know […]
Fred & Farid Shanghai’s “Barely Noticeable Promotions” Rewards Attentive Consumers Through NFC-Enabled Street Posters Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer experience. The brand’s “Barely Noticeable Promotions” campaign highlights a subtle shift to a deeper red shade through discovery-based street marketing, challenging traditional approaches in […]
AI-Powered Experience, Delivered Through SMS or Online Chat, Inspires Creativity and Celebrates Cocktail Craftsmanship Weber Ranch 1902 Vodka, the innovative new vodka brand distilled exclusively from 100% Blue Weber Agave, has launched “Tex,” a groundbreaking new tool that combines professional mixology expertise with the intelligence of AI – delivered right through SMS text or online […]
Global strategic branding studio Robot Food has unveiled a sophisticated new identity for Co-op‘s premium-tier ‘Irresistible’ spirits and cider range. The redesign champions own-brand as a desirable choice, equipping each product with a unique story and a distinctive visual style to compete with leading brands in their respective categories. Building on a successful ten year […]