Michael David Winery announced the launch of their interactive face filter app, Freakshow Maskerade, which allows users to become their favourite characters from the wildly successful Freakshow wine brand and enter to win their way onto the wine label. “While Augmented Reality has made its place in the wine industry, we really wanted to use […]
Bacardi-owned MARTINI has announced the UK launch of MARTINI Fiero, a bold new entry to the summer drinks market designed to attract a younger adult audience. With a significant investment of £2 million behind the brand in its first year alone, MARTINI Fiero represents the biggest new product launch MARTINI has undertaken in recent years. […]
Bombay Sapphire, one of the world’s leading premium gin brand announced a new product launch – Bombay Sapphire Limited Edition: English Estate –a unique London Dry Gin that draws inspiration from the landscape surrounding the Bombay Sapphire Laverstoke Mill Distillery in Hampshire, United Kingdom and will be available for a limited time only from April 2019. […]
On a day comprised of pranks and trickery, Mike’s Hard Lemonade is speaking the truth when it comes to happiness. On April 1, the brand announced a summer campaign—The Brighter Times—to celebrate the third year of its “Drink on the bright side” mantra. The Brighter Times, created to combat ongoing news fatigue and instead remind people […]
An elegant woman walks into a bar. She sits at a stool and scans the labels of the bottles in front of her. Suddenly a man appears, dressed in a sharp navy suit. He’s holding a couple of glasses of a spirit on ice. He passes her one and she smiles appreciatively. They clink glasses […]
Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and let go. This is the first event of ‘Epic Parties Imagined by You’, a yearlong series of acts where Desperados looks to consumers to ignite the party spirit by collecting […]
One of the UK’s favourite cider, Strongbow, is launching a new master brand campaign that celebrates people from all walks of life coming together in the great British pub. Two friends passionately perform the 80s classic ‘Together in Electric Dreams’, and the powerful one minute spot builds to a spine-tingling crescendo as the locals all […]
Driven by a belief that whiskey is meant to be shared, not stolen, the leading Irish whiskey has announced the launch of new Jameson Catchmates. Triple-distilled, twice as smooth and one of a kind, Jameson is now available fitted with Anti-Theft Glittershot Technology to ensure that your whiskey is enjoyed only when you say so. […]
Founded in 1863, today CAMUS is the largest family-run, independent Cognac House. It has been owned and operated by the CAMUS family for five generations. CAMUS cultivates a passion for exceptional Cognacs, using a patented, bespoke distillation process whereby the “heads” are extracted and tasted litre by litre, and a small portion of them – […]
The moment Jackie Robinson walked onto Ebbets Field on April 15, 1947, he became an iconic and everlasting figure in American history. Born in 1919, the 2019 MLB season will mark the Centennial of the man that drove positive change far beyond his sport. On MLB Opening Day, March 28th, Budweiser will raise a Bud to celebrate this legendary […]