The National Theatre has announced an exciting new partnership with One Gin, the artisanal gin brand helping One Foundation to tackle the global water crisis. The partnership will see the gin served across all the National Theatre’s food and beverage outlets including restaurants House, Terrace and the Green Room as well as craft beer pub, the […]
This holiday season, Leo Burnett Madrid and Ruavieja capture a stark reality to share one simple message. The four-minute film, “We Have to Spend More Time Together,” follows several pairs of people—longtime friends, parent and child, life partners—as they reconnect and reflect on how often they see each other—and then learn how much time that […]
In recent years, Bulleit Frontier Whiskey has partnered with its friends on the cultural frontier to create awe-inspiring projects through its Frontier Works platform. From the first ever tattoo billboard collaboration, to the rebirth of neon, and let’s not forget the groundbreaking impression art works, Bulleit Frontier Works is a series of projects and collaborations with modern cultural […]
Rye Whiskey is experiencing a resurgence after fighting its way through Prohibition and decades of discreet existence, and Brooklyn’s The Bam Connection is helping Redemption Whiskey get the recognition it deserves with its first-ever ad campaign. The latest spot by the independent Brooklyn agency celebrates Redemption’s all-American Rye Whiskey with the tagline, “The spirit always […]
International brand design agency bluemarlin has rebranded Crowmoor Cider for leading Finnish brewery Sinebrychoff, bringing to life its mythical origins and reaffirming its status as a pioneering cider in the Finnish market. The cider boom has all but fizzled out, with its new associations with fruity flavours appealing to the youthful exuberance of its fledgling […]
DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organisation titled ‘The Internet Remembers’. Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]
Baby it’s cold outside! But Miller Lite is keeping consumers warm this season with the release of their 2018 holiday-themed, sweater wearables. For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season. Formally introduced […]
It’s no secret that holiday travel can be rough and getting stuck in the middle seat is a real pain – in fact more than half of Millennials would rather pay a visit to the dentist (58%) and 48% would even prefer to talk politics with family over the holidays than fly in the […]
Somersby was launched in to the Australian market in 2012 under the Asahi Premium Beverages (APB) umbrella and quickly became an overnight success. This brand saw the quirky and fictional English Lord, ‘Lord Somersby’ at the core of its marketing initiatives, but in a new direction, Somersby will say goodbye to the character to launch […]
Launching December 4, new research conducted by independent creative agency Initials has found alcoholic drinks consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose harsh truths established brands must […]