Beer made from stale bread … now, doesn’t that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts throughout Canada. Retailing for $2.95, the beer, called Been a Slice, will be sold in select stores, bars and restaurants around Toronto. […]
The summer heatwave across Europe generated a boost in sales for brewing giant Heineken in 2018. But despite sales rising across all of its global markets, growth in the Americas, Asia and Africa slowed down, according to the company’s third quarter financial results released on 24 October. Volumes in Europe rose by 2.2% in the penultimate […]
Scottish beer brand Brewgooder is inviting drinkers all over the country to pay what they want for a six-pack of lager. From 12 noon on October 23, there will be 1,000 six-packs of Brewgooder’s Clean Water Lager bottles for sale exclusively online and people will be able to pay as little as one penny or […]
Walmart, Kroger, and Target are rolling out premium wines for cheap. They’re trying to copy Trader Joe’s success with “Two-Buck Chuck” and capitalise on America’s love affair with wine. The big-box players have recently tried a variety of tactics — new brands, partnerships, and delivery choices — to prove their wine bona fides and attract […]
Discount retailer Aldi is bringing a fortified Spanish chocolate wine back to its UK stores next month in time for Christmas due to popular demand. Bottles of Rubis Chocolate Wine will be hitting Aldi’s shelves on 14 November, priced at £9.99 for 50cl. The fortified ‘wine’ is made from a blend of Tempranillo grapes and […]
William Grant & Sons’ UK Brand Ambassador team will be hosting the first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29th October. This event, exclusively for bartenders, features a series of talks aiming to support modern bartenders find their legacy within the industry and equip them with tools, knowledge and insights beyond […]
Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home (OOH) campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city […]
DEWAR’S Blended Scotch whisky announced the launch of a $15M global marketing push around its “Live True” campaign, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor […]
Have you heard the legend of London’s latest immersive cocktail experience? Settle down and pick-up your ears, because if its treasure and adventure that you seek, you’ll find rewards are here to reap. Pirates of the Hidden Spirit is the world’s first immersive cocktail experience that is set on an authentic 16th century pirate ship. […]
Vegan and eco-conscious drinkers rejoice! Tyne Bank Brewery, an independent brewery and tap room based on Walker Road in Newcastle, has gone green – with all of the brewery’s cask ales now vegan-friendly. Whether drinkers fancy a pint of Tyne Bank’s award-winning 4.9% American Pale Ale, Silver Dollar or want to experiment with a 5.7% […]