Independent creative agency, Impero, has worked with Absolut to take over part of the busy Schiphol Airport Retail space in Amsterdam to launch the new limited edition Absolut Warhol bottle that celebrates the rediscovery of Warhol’s ”Absolut Blue” painting, and reaffirms Absolut’s commitment to creativity which began almost 40 years ago with the first Warhol […]
Created in partnership with Casa Colombo and MONKS. This week Penfolds unveiled a new global Masterbrand campaign. Anchored in Penfolds DNA, the new campaign is underpinned by Penfolds Venture Beyond platform. A shift in direction for the brand, the creative campaign was developed with MONKS. Encapsulating the power of blending and Penfolds unwavering conviction, the new Masterbrand campaign […]
As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the […]
Aspall Cyder – the number one super premium cider brand in GB* owned by Molson Coors Beverage Company, has appointed independent creative agency, Impero to handle its advertising account. Aspall Cyder is a 300-year-old brand, which has been pioneering a better class of Cyder on the same site in Suffolk since it first launched in […]
New integrated campaign is part of Brooklyn’s ‘Brewing for Impact’ initiative aiming to spotlight the ancient, drought-resistant grain fonio Carlsberg has teamed up with Brooklyn Brewery to launch an integrated campaign surrounding a world first 100% fonio beer, made without the use of any barley or bittering hops. The beer, brewed in the Carlsberg Research […]
The Glendronach Distillery, renowned for its exceptional single malt Scotch whisky has launched a new global brand campaign, “Raise Expectations,” developed and executed by strategic creative agency Southpaw and shot by photographer & director Rankin. The campaign tells the compelling story of its unique liquid – a robust Highland spirit matured in rare Spanish sherry casks from […]
SEVEN BRO7HERS BREWING CO is launching a brand-new summer beer ‘Lilt Bit Fruity’. Inspired by the 90’s beloved pop drink ‘Lilt’ this 5.5 ABV seasonal beer will be available in the first instance exclusively across the SEVEN BRO7HERS BEERHOUSES group. The beer will then be available to on-trade customers from July. A pint of the […]
The design and innovation agency partners once again with the Ribena and Lucozade producer as it expands into the RTD alcohol market in Great Britain Strategic design and innovation agency Seymourpowell has unveiled the UK packaging design for Japanese ready-to-drink brand -196 (minus one nine six) – a new addition to the British RTD alcohol market, introduced […]
The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has announced that it has secured a brand-new listing for its lager in all 65 Iceland stores across North and South Wales. The award-winning British supermarket chain now stocks the Wrexham Lager 440ml Cans (4% ABV), which feature stronger and bright colourways to be […]
Les Grands Chais de France has injected the joys of Summer into our supermarket shelves after securing over ten new listings across three of the UK’s major supermarkets. The seasonal shift will echo across aisles as retailer’s wine choices are refreshed to reflect the warmer weather. New listings from France’s biggest exporter of wine include a […]
