Cult status Belgian cookie brand Lotus Biscoff launches an impactful new global brand identity and packaging design created by BrandMe, in a move to modernise and hero Biscoff globally.
With a rich brand story and unique Belgian recipe since 1932, Lotus Biscoff recognised the need to drive a stronger, more unified and distinctive brand identity to reinforce global recognition. In partnership with London-based brand & design agency, BrandMe, the aim was to broaden appeal with consumers, creating a more relevant brand expression. The rebrand […]