Gü Appoints St Luke’s As Its Lead Creative Agency
Gü announces it has appointed St Luke’s as its lead creative agency following a competitive pitch, held entirely remotely. The Observatory International helped draw up the shortlist of agencies; and Gü handled the review directly, involving a final stage four-way pitch against Uncommon, Isobel and Lucky Generals. St Luke’s remit for Gü will include development of a new brand creative platform […]