Today, the global leader in connected packaging, Appetite Creative, has issued a call to the wider advertising, retail and packaging industry to share their insights on the future of connected packaging innovations via a comprehensive short survey. Taking just two minutes to complete, the 2026 Connected Packaging Survey gives participants a genuine opportunity to shape […]
Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three entirely new chapters addressing […]
Today, Coro’s fruit juice brand Suntop, in partnership with the global leader in connected packaging, Appetite Creative, has launched a new connected packaging experience to kick off the back to school season with fun prizes and rewards for its new ‘Mega Back to School 2025’ campaign. The campaign aims to develop a fun, engaging instant […]
Danone’s plant-based food brand, Alpro, has partnered with the global leader in connected packaging, Appetite Creative, to launch a brand new immersive connected experience to educate customers about the nutritional benefits of its new Alpro Kids range. The recently launched Alpro Kids range includes an oat-based drink available in chocolate flavour, a strawberry-flavoured soya drink […]
By Jenny Stanley Recently, I hosted a webinar with industry experts Güneri Tuçgu from r-pac International and Randi Boehner from Digimarc, and the conversations we had reinforced some critical truths about proving business value in this space. I’ve spent years helping brands navigate the world of connected packaging. Having seen campaigns deliver three minutes of […]
‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of a brand-new book, ‘Connected Packaging: The Game-Changing Marketing Tool’ authored by its Managing Director, Jenny Stanley. A pioneer in the connected packaging industry, Stanley’s comprehensive guide offers fresh perspectives on […]
Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has partnered with creative technology studio Appetite Creative to build a fun and interactive connected packaging experience. The smart packaging campaign for Goodday drinks offers registered users instant prizes via the web app based connected experience […]
World leading food processing and packaging company Tetra Pak, in partnership with creative technology studio Appetite Creative, has refreshed its fun and interactive smart packaging experience for a leading European fruit juice producer with a brand new winter drinks theme to inspire its customers. Back by popular demand, the smart packaging focuses on orange, pineapple and apple flavours in the one […]
French West Indies fruit juice company, Jus de Fruits Caraïbes, has partnered with creative technology studio Appetite Creative and world leading food processing and packaging company Tetra Pak, to build a fun and interactive connected packaging experience which raises awareness about its sustainability credentials and gives back to the local community. The smart packaging campaign, featuring Schweppes International’s exotic […]
World leading food processing and packaging company Tetra Pak, in partnership with creative technology studio Appetite Creative, has created a fun and interactive smart packaging experience for a leading European fruit juice producer to help educate and inspire its customers. Focusing on passion fruit, pineapple and mango flavours in the one litre range, the smart […]