Whole Earth Launches AR Activation

Successful ‘One Jar, Endless Possibilities’ VOD campaign ends on AR crescendo

Whole Earth Launches AR Activation

Whole Earth, the UK’s number one peanut butter brand, is inviting fans into the kaleidoscopic world of its latest ‘One Jar, Endless Possibilities’ VOD campaign with a foray into AR. The £1m month-long campaign, promoting Whole Earth’s versatility as a healthy snack or breakfast option, will culminate this week with an innovative AR activation where […]

Coca-Cola Embraces Augmented Reality with Interactive Experience

Coca-Cola Embraces Augmented Reality with Interactive Experience

As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]

Kellogg’s Goes Black and White in New ‘Colour & Win’ Promotion with Crayola

Kellogg’s Goes Black and White in New ‘Colour & Win’ Promotion with Crayola

This July, Kellogg’s is partnering with Crayola to make breakfast and snack time a little more creative. Visually striking black and white packaging will be released across all major retailers, offering consumers the chance to ‘Colour & Win’ one of five Family Crayola gift packs every day. Adding to the family fun, competition entrants can bring their coloured creation to life through cutting edge, browser-based augmented reality […]

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult UK is introducing its first-ever Augmented Reality (AR) experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier in 2019. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought […]

Michael David Winery Launches “Freakshow Maskerade” Face Filter App

Michael David Winery Launches “Freakshow Maskerade” Face Filter App

Michael David Winery announced the launch of their interactive face filter app, Freakshow Maskerade, which allows users to become their favourite characters from the wildly successful Freakshow wine brand and enter to win their way onto the wine label. “While Augmented Reality has made its place in the wine industry, we really wanted to use […]

Art Through Technology Inspires The LIFEWTR Brand’s Newest Design Series

Art Through Technology Inspires The LIFEWTR Brand’s Newest Design Series

LIFEWTR, a premium water brand committed to advancing and showcasing sources of art and creativity, announced it is championing Art through Technology as its seventh design series. As technology broadens the boundaries of possibilities within art and design, ninety-two percent of art organisations agree that technology has made art a more participatory experience, ultimately helping […]

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