Coca-Cola Creates An Arcade Game Powered By Empty Plastic Bottles

By Newsroom on May 2, 2014   Alcoholic, Beverages, Features, Latest, Launches, Marketing, Non Alcoholic, Promotions, Sustainable  

To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and […]