A powerful and emotive new brand platform for Aunt Bessie’s (Yorkshire Puddings) is being launched by Grey London to reposition the brand and emphasise its position as leader in the roast category. The Sunday roast remains one of the most important meals in our week – it is when the family all comes together, and […]
Aunt Bessie’s has chosen St Luke’s to handle it’s £10m advertising account after VCCP declined to re-pitch last September following six years working with the brand. The pair will work together immediately and St Luke’s will now create an above the line campaign for 2016 across multiple media platforms as Aunt Bessie’s look to demonstrate […]
Aunt Bessie’s has released a new spot in its £8m ‘Home Bake Yorkshires’ campaign, devised by VCCP. The new spot, titled ‘Scooter’, launches during the X Factor on 5 October and shows campaign stars Margaret and Mabel going to even more ridiculous extremes to keep tabs on their neighbours’ eating habits. The TV campaign has […]
Aunt Bessie’s has unveiled a refreshed brand look created by Springetts Brand Design Consultants, launching at the end of August. Tasked with revitalising the expanded Aunt Bessie’s product portfolio, the new look aims to create more of an emotional connection with consumer. Design and photography have been used to communicate the brand essence of ‘roastiness’, […]