Bacardi Employees Trade Computers for Cocktails in Quest to Get Closer to Consumers

By Newsroom on February 4, 2019   Alcoholic, Beverages, Events, Latest, Launches, Marketing, Promotions  

Bacardi employees around the globe will turn on their “out of office” to turn up at local hotspots in cities around the globe as part of the drink giant’s second annual “Back to the Bar.” Coinciding with the company’s annual Founder’s Day, “Back to the Bar” commemorates the 157th anniversary of family-owned Bacardi, today the world’s largest privately […]