McDONALD’S LAUNCHES FIRST-EVER BLANK HAPPY MEAL® BOX, ENCOURAGING KIDS TO ‘DRAW HOW THEY FEEL’

By on    Advertising, Food, Latest, Marketing, Retail  

McDONALD’S LAUNCHES FIRST-EVER BLANK HAPPY MEAL® BOX, ENCOURAGING KIDS TO ‘DRAW HOW THEY FEEL’

McDonald’s and communications agency Ready10, alongside marketing agency TMS, today launch the McDonald’s ‘draw how you feel meal’ where, for the first time ever, McDonald’s iconic Happy Meal® boxes will be blank to encourage children to express their emotions and unleash their creativity. Following last year’s Cannes Lions-winning campaign which saw the removal of the iconic smile from the boxes as a conversation starter for kids and their families to discuss their feelings, this […]

McDonald’s launches ‘The Meal’: new integrated campaign removes the iconic smile from Happy Meal boxes® for the first time ever to mark Mental Health Awareness Week

By on    Advertising, Food, Latest, Marketing  

McDonald’s launches ‘The Meal’: new integrated campaign removes the iconic smile from Happy Meal boxes® for the first time ever to mark Mental Health Awareness Week

McDonald’s UK and communications agency Ready10, together with Leo Burnett UK, today launch ‘The Meal’, a 360-degree, integrated campaign which removes the iconic smile from millions of Happy Meal® boxes to help spark family conversations about emotions during Mental Health Awareness Week (May 13th to 19th).  The multi-channel campaign follows research commissioned by McDonald’s which reveals […]