Boundless Brand Design are delighted to have partnered with Beefeater Gin to design a striking new look, boasting impressive sustainability credentials for their Beefeater 24 bottle. Created to celebrate the twenty-four-hour energy of London, its heart and home, Beefeater 24 caters to the high-energy moments that we know and love. Boundless Brand Design were briefed […]
Beefeater, the World’s Most Awarded Gin[1], is cutting through the Black Friday chaos by enhancing its ‘The Spirit of London’ campaign through innovative media, launching a dynamic 3D billboard, created by McCann and Craft, in one of the busiest shopping areas in London. The disruptive activation uses ‘Deep Screen’ technology, which is forecast to achieve […]
Beefeater collaborates with Lakwena to celebrate The Spirit of London
Beefeater, the World’s Most Awarded Gin, worked with Missouri to help create a limited-edition bottle and suite of assets that represents ‘The Spirit of London’ – the home of Beefeater for over 200 years. After a deep dive into potential collaborators that embodied the shared values of Beefeater, Missouri commissioned Lakwena, a London-based artist known […]
Beefeater, The World’s Most Awarded Gin, is bringing to life The Spirit of London for 40,000 festival-goers with an immersive tube journey through London’s eclectic history of music
Beefeater has built a true-to-size London Underground carriage at Luno presents All Points East to bring The Spirit of London to life at one of the capital’s biggest outdoor music festivals. Along with a full-service bar, which will offer Beefeater London Dry, Beefeater Pink Strawberry and Beefeater Blood Orange Gin & Tonic’s, the pièce de […]
The latest iteration of the brand’s ‘The Spirit of London’ creative platform will roll out globally from July and celebrates the energy sparked by the many contrasts of urban life
Beefeater, The World’s Most Awarded Gin, is launching the next phase of its The Spirit of London creative platform. Created by the brand’s new international creative agency partner, McCann London, the campaign invites consumers to experience the vortex of contrasts that fuel the energy of the city. This is metaphorically represented within a 30-second hero […]
Missouri Creative Puts Zest Into Beefeater’s Zesty Lemon Launch
Beefeater and Boundless Brand Design relaunch standout flavoured gins as part of a striking new rebrand for the Beefeater Masterbrand
Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand. Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced […]
Launching into the dynamic ready to drink (RTD) market from Europe to Australia and New Zealand, the latest innovation with Beefeater combines its worlds most awarded Beefeater London Dry Gin with tonic, plus its successful Pink Strawberry gin, with refreshing tonic. Following the global popularity of Beefeater flavoured gins and demand for convenience rocketing, accounting for 10% of all alcohol […]
IN NEW GLOBAL CAMPAIGN The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet
Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]