Design agency Vault49 today unveils a new limited-edition gift pack for Bell’s Whisky, and a campaign activations toolkit that will roll out this holiday season. The new pack positions itself playfully as the ideal alternative to stereotypical gifts like socks and itchy jumpers, and shows off new depths of the Bell’s personality. The work illustrates […]
On Instagram, the hashtag #shoplocal has been used more than 11.9 million times as of Oct. 16. The posts with this hashtag published by influencers and consumers alike show that local shopping trends continue to proliferate. Within the beverage market, one segment in particular has shown the power of “local” — craft beer. “I think […]
http://www.youtube.com/watch?v=VteDp3IK-60#t=0 The Bell’s whisky company and South African creative agency King James, has a new ad that promotes its product by telling a heartwarming story. Directed by Greg Gray of Velocity films, this spot shows a man choosing to learn to read as he wants to read the book his son has just published. In […]