GUARANÁ ANTARCTICA LAUNCHES FIRST EVER ORCHARD DRIVE-THRU TO SHOWCASE ITS ICE-AND-A-SLICE-OF-ORANGE RITUAL.

GUARANÁ ANTARCTICA LAUNCHES FIRST EVER ORCHARD DRIVE-THRU TO SHOWCASE ITS ICE-AND-A-SLICE-OF-ORANGE RITUAL.

With the aim to promote the perfect way to consume Guaraná in its main international markets, Guaraná Antarctica, the most-popular Brazilian soft drink in the world, has just launched a one-of-a kind experience: the first Orchard Drive-Thru. During an activation held on a boiling-hot day near Lisbon, Portugal, the public was able to savor Amazonian […]

“RESTAURANTS’ LOST & FOUND: A WITTY, PUN-FILLED CAMPAIGN TO PROMOTE AN APP THAT HELPS RESTAURANTS PREVENT ORDER MISHAPS.”

“RESTAURANTS’ LOST & FOUND: A WITTY, PUN-FILLED CAMPAIGN TO PROMOTE AN APP THAT HELPS RESTAURANTS PREVENT ORDER MISHAPS.”

Beta Collective’s latest campaign in Brazil uses humour to highlight how restaurants can reduce waste and boost profits through accessible technology that helps prevent mistakes. The campaign, which spans commercials and digital content, introduces viewers to the “Restaurants’ Lost & Found,” a whimsical setting where misplaced or incorrectly delivered dishes reside. The playful films and […]

BRAZILIAN SODA GUARANÁ ANTARCTICA CREATES AN ORIGINAL RECIPE, SERVED IN PORTUGAL, BY FUSING TWO CLASSIC FOODS (BOTH WITH THE SAME NAME) FROM EACH COUNTRY

BRAZILIAN SODA GUARANÁ ANTARCTICA CREATES AN ORIGINAL RECIPE, SERVED IN PORTUGAL, BY FUSING TWO CLASSIC FOODS (BOTH WITH THE SAME NAME) FROM EACH COUNTRY

Brazilian pastel on the outside. Portuguese Pastel on the inside If you’ve been to Portugal, you’ll very likely have tried the world-famous egg-custard pastry ‘Pastel de Belém’, also known as ‘Pastel de Natas.’ If you´ve been to Brazil, you’ll very likely have tried Guaraná Antarctica, Brazil’s very own, original soda, and one of the most […]