Born across the street from each other in Milwaukee, Miller High Life and Harley-Davidson have been making timeless American products for 110 years. Now they’re making something together. Bill Davidson, vice-president of the Harley-Davidson Museum and great-grandson of Harley-Davidson co-founder William A. Davidson officially kicked-off a multi-year partnership with Miller High Life by helping brewmasters […]
Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic […]
Athletes no longer ask whether beetroot juice improves sporting performance – they just want to know how much to drink, and when. A new study – aimed at helping sportsmen and women including footballers, rugby, tennis and hockey players, cyclists and marathon runners – has the answers. The University of Exeter’s Sport and Health Sciences […]
Stella Artois is to roll out a new campaign for its Cidre brand directed by Wim Wenders, who was behind the classic love story Wings of Desire. The latest campaign, ‘The Simple Life’, aims to place a focus on both quality and craftsmanship for the Cidre premium product and features cinematography by Anthony Dod Mantle, […]
Canadian beer drinkers no longer have to wait 119.5 seconds for the perfect pint of Guinness Draught Stout. In stores now, Guinness Black Lager Beer promises all of the character that Guinness beer drinkers have come to love, but with a refreshing new taste available instantly with the pop of a bottle cap. The new Guinness Black Lager […]
JKR has designed new packaging for Islay single malt whisky Laphroaig. The consultancy created the designs following conversations with the Friends of Laphroaig, a community of fans of the whisky who interact with the brand online, as well as each ‘owning’ a square foot of land on Islay. Michael Cockram, senior global marketing director for […]
The latest advertisement in Coca-Cola’s ‘Open Happiness’ campaign aims to help resolve the long-standing conflict between India and Pakistan. Directed by American advertising company Leo Burnett, the video features two vending machines, equipped with webcams and touchscreens, in India and Pakistan. In the heart-warming video, participants get a free can of soda if they engage in […]
With summertime just around the corner, Pepsi and Mountain Dew are excited to announce “Iconic Summer,” giving fans the chance to win a wide variety of incredible prizes and experiences. For decades, Pepsi and Mountain Dew have celebrated cultural icons, larger-than-life personalities and hosted some of the most memorable pop culture experiences —but never before […]
With the awards ceremony just around the corner, The International Food and Beverage Creative Excellence Awards have served up a print campaign to whet our appetite. The ads feature jurors and personalities of the Advertising and Design world, duking it out over a food fight, with the copy reading: “Its worth the fight.” “‘It’s worth […]
Award-‐winning Rattling Stick director Steve Cope has collaborated with Rothco, Dublin, to tell the story of a man whose legendary kick of a rugby ball leads him to some pretty interesting and unpredictable experiences, as he attempts to stay ahead of the bounce and reclaim a precious Heineken cup signed ball in a hilly town […]