Lidl Goes for the Jugular of Rivals with ‘Big On Quality, Lidl On Price’ Campaign
Lidl has set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’ as it seeks to build on its reputation for cut price groceries. Devised by TBWA/London the strapline will take centerstage in a print campaign from today […]