Absolut and VICE Encourage Aussies to Express Uniqueness on the Dance-Floor in New Initiative

By on    Alcoholic, Beverages, Latest, Launches, Marketing, Promotions  

Absolut and VICE Encourage Aussies to Express Uniqueness on the Dance-Floor in New Initiative

 Premium vodka brand Absolut, media agency Blue449, and global youth media company VICE have collaborated on an ambitious new initiative, empowering young Australians to express their uniqueness on the dance-floor. Conceived to support the launch of Absolut’s overarching ‘Create A Better Tomorrow’ campaign, Dance-Floor Equality will be brought to life through co-branded content featuring […]

Discover the Colonel’s Snapchat Secret on High Streets in the UK

By on    Advertising, Advertising Gallery, Creative Gallery, Features, Food, Latest, Launches  

Discover the Colonel’s Snapchat Secret on High Streets in the UK

In an evolution of its wider Snapchat initiative, KFC UK & Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street, in a media first using Snapchat’s snap to unlock feature. This feature will appear in an OOH advertising campaign planned and executed by Blue449 and Posterscope, creative by BBH. Joshua Benge, KFC […]