Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at 28 jump and flat racecourses across the UK. John Smith’s Extra Smooth, Heineken’s leading ale brand, is the nation’s […]
Tesco is cutting the buy-one-get-one-free (bogof) promotions on its bagged salads after finding that 68% of them end up being wasted by consumers. The supermarket said the move is a first in response to its own research into food waste, which tracked 25 of its bestselling products to better understand where food waste occurs from […]
