Booths Strikes Exclusive Deal to Launch New June Royal Pear & Cardamom Gin
Booths Strikes Exclusive Deal to Launch New June Royal Pear & Cardamom Gin
Smith&+Village Brings Glamour & Indulgence to Booths Cakes & Puddings with Rebrand
Creative and strategic branding partnership Smith&+Village has redesigned Booths’ own label range of puddings and cakes to bring glamour back to teatime. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but wanted to migrate the products to the Booths branding, while maintaining the positive […]
Smith&+Village Rebrand Booths Tea Range with Bold Colour Palette
Creative and strategic branding partnership Smith&+Village has redesigned Booths’ range of teas, calling on the retailer’s origins as a tea importer in 1847. The strategy devised for Booths’ own label by Smith&+Village comes into play on the new packaging, with a concentration of the brand achieved using a very limited, but unique colour palette of […]
Smith&+Village’s Packaging Redesign for Booths Helps Boost Sales by 4.3 Percent
A redesign of packaging for Booths’ own label wine by creative and strategic branding partnership Smith&+Village, which played on the supermarket’s heritage as a wine importer, contributed to an increase in sales of 4.3 per cent over the Christmas period. The rebranded 50cl Vintage Port was the best performing redesigned product, smashing last year’s sales […]