New Bragg® Apple Cider Vinegar Campaign Capitalizes On Its Inherent ‘Weird’ness
AOR Fortnight Collective launches new, raw & real brand campaign for Bragg Live Foods rolling out nationally Boulder-based brand marketing accelerator Fortnight Collective is out with a refreshingly assertive nationwide campaign for Bragg Apple Cider Vinegar products. The work highlights Bragg’s new brand ethos: “It’s not weird if it works.” This bold phrase challenges the all-too-common perception that apple […]