Brand Platform – FAB News

WHO WOT WHY kickstarts a lifelong love of good food with new brand platform for Ella’s Kitchen

By Newsroom on October 20, 2025 Food, Latest, Marketing, Retail

Independent creative collective Who Wot Why today unveils a new brand platform and integrated campaign for Ella’s Kitchen, the UK’s #1 baby food brand. “Tastebuddies for life” embodies Ella’s founding mission, to help little ones fall in love with good food, and champions fruit and veg in that journey of food discovery. The platform repositions the brand […]

RIBENA LAUNCHES NEW BRAND PLATFORM THERE’S NO TASTE LIKE HOME

By Newsroom on July 1, 2025 Advertising, Beverages, Latest, Marketing, Non Alcoholic

Some tastes just take you back. As an iconic British brand with a rich heritage and widespread affection, Ribena holds a unique place in people’s hearts and minds. For many, it is a vivid reminder of childhood, of simple pleasures, connection with family and loved ones, and a comforting sense of home. This insight led […]