EBM unveils new purpose-focused rebrand by StormBrands

EBM unveils new purpose-focused rebrand by StormBrands

EBM, one of Pakistan’s largest domestic food manufacturers, today unveils its first significant brand refresh in over 50 years, designed by global branding agency StormBrands. The new identity launches alongside EBM’s title sponsorship of Ad Asia, the continent’s largest advertising and marketing conference taking place in Lahore this week.  From Pakistan to the world  Since […]

Zag helps reposition YO! in rapidly evolving fast-casual dining marketplace

Zag has developed a new vision for YO!, moving it from a casual dining brand to a Japanese food brand with a portfolio of new propositions New strategy developed with YO!’s senior executive team to help brand evolve from fast-casual restaurant, to multi-format, out of home dining experience

Zag helps reposition YO! in rapidly evolving fast-casual dining marketplace

Independent growth consultancy, Zag, has announced its latest work for YO! Sushi, officially renamed YO!, with a dramatic overhaul of the entire brand experience to help prepare it for the next phase in its growth. In a move to reposition the YO! brand within an increasingly competitive market, the new identity will emphasise the freshness, […]

Brandon unveils new Horlicks brand identity

Brandon unveils new Horlicks brand identity

Design consultancy Brandon has today unveiled a new strategy and brand identity for iconic British brand Horlicks. The new Horlicks brand identity is being rolled out across the core Horlicks’ range; Original, Light and Chocolate variants, with 14 SKU formats launched through the retail trade in September. Horlicks, which have been making malted drinks for over 140 […]

Black Lines shakes up the cocktail industry with new brand identity by & SMITH

Black Lines shakes up the cocktail industry with new brand identity by & SMITH

Black Lines, the expert in premium cocktails on tap, unveils a new brand identity developed in partnership with London-based branding agency & SMITH. Previously known as Hingston + Co., Black Lines is on a mission to change people’s preconceptions of how cocktails are served and experienced, delivering a selection of premium draught cocktails to exacting standards, […]

PZ Cusson’s baby food brand Rafferty’s Garden relaunches with new branding and packaging by WhatCameNext_

Leading Australian brand agency WhatCameNext_ has redesigned PZ Cusson's wet baby food brand Rafferty’s Garden across Asia Pacific, bringing the brand back into the hearts of consumers.

PZ Cusson’s baby food brand Rafferty’s Garden relaunches with new branding and packaging by WhatCameNext_

Convenient baby food is a hugely emotive area with a short audience engagement time of under two years. Traditionally the category leader, Rafferty’s Garden was losing audience confidence. A large, disparate, linear product range was difficult to navigate and people were beginning to seek out other brands that met their ‘closer to nature’ lifestyle and beliefs. Rafferty’s Garden challenged […]

Keogh’s Crisps Brand Redesign by Brandpoint

Keogh’s Crisps Brand Redesign by Brandpoint

Having crafted the original brand identity back in 2011, crisp and potato brand Keogh’s returned to Brandpoint in 2016 to review the design strategy in order to better reflect their traditional Irish roots, enhance standout in the ever increasing premium crisp category, and assume a high quality aesthetic. The aim of the redesign was to […]