Creative change agency Born Ugly today unveils its latest collaboration with Carlsberg group, delivering a global visual identity refresh of the Somersby brand. The refresh of Somersby aims to deliver greater brand standout in a noisy marketplace, as well as help people navigate the Somersby’s portfolio, and support brand consistency across Somersby’s major markets. The refresh has […]
(new brand identity and extensive range of NEW range additions prioritise the Joy of Real Food) September is a pivotal month within the fine foods calendar, when a procession of influential foodie events take place to coincide with buyers meticulously reviewing and refreshing their cluttered category fixtures and food aisles in a bid to advance […]
Stork turned to creative brand packaging agency Sun Branding to dial up heritage while bringing modernity to the long-loved baking brand. Stork has been a home baking staple since 1920 so the design challenge was to respect the visual legacy, connect with a new generation of home-bakers and be reassuringly recognisable to loyal consumers. In […]
Rolling Meadow, a brand of New Zealand based Dairyworks, has undergone brand and packaging refresh by Auckland-based Onfire Design. Retail had challenged the brand owners regarding the brand’s role in the category. Outside of (accessible) price, it was challenging to demonstrate the brand’s role in a consumer’s daily life. Creating a new brand and packaging […]
The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has unveiled a major brand refresh across its existing range, marketing collateral, merchandise, and new product formats. The refresh comes at an exciting time for the award-winning brewer following the spotlight on Wrexham since the launch of ‘Welcome to Wrexham’ on Disney+, which […]
Born from the desire to have more readily available options in better-for-you, gluten-free bakery, Pri’s Puddings was founded just over 3 years ago and offered a range of pies and pockets in several flavours. They contain just 5 raw, natural ingredients including oats, dates and coconut sugar, and are gluten-free and vegan with no additives […]
Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous […]
WPA Pinfold is kicking off this new decade by announcing that we recently refreshed the brand packaging for leading global pet food manufacturer, Fish4Dogs. Fish4Dogs are passionate about dogs, especially their vitality and wellbeing, and are pioneers in the use of fish, rich in Omega 3, to provide the perfect protein for dogs. WPA Pinfold took these values […]
Leeds-based branding agency Robot Food and long-standing clients, Vocation Brewery celebrate twelve limited edition designs for the Yorkshire brewery’s monthly Special Series.
This year, Vocation Brewery unveiled a distinctive new design as a part of a brand refresh by Robot Food. As well as looking at the brand’s core strategy and its articulation on and off-pack, Robot Food were asked to consider a creative approach to regular specials planned to launch throughout the year. Starting in January this year, […]