Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh

Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh

Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous […]

WPA Pinfold land repositioning for global pet food brand

WPA Pinfold land repositioning for global pet food brand

WPA Pinfold is kicking off this new decade by announcing that we recently refreshed the brand packaging for leading global pet food manufacturer, Fish4Dogs.   Fish4Dogs are passionate about dogs, especially their vitality and wellbeing, and are pioneers in the use of fish, rich in Omega 3, to provide the perfect protein for dogs.  WPA Pinfold took these values […]

Robot Food and Vocation Brewery partner for a whole year of Special Editions

Leeds-based branding agency Robot Food and long-standing clients, Vocation Brewery celebrate twelve limited edition designs for the Yorkshire brewery’s monthly Special Series.

Robot Food and Vocation Brewery partner for a whole year of Special Editions

This year, Vocation Brewery unveiled a distinctive new design as a part of a brand refresh by Robot Food. As well as looking at the brand’s core strategy and its articulation on and off-pack, Robot Food were asked to consider a creative approach to regular specials planned to launch throughout the year.  Starting in January this year, […]