LOVE Unveil New Vodka Brand for BrewDog – Rogue Wave – a Tribute to Founder’s One-Armed Cousin

LOVE Unveil New Vodka Brand for BrewDog – Rogue Wave – a Tribute to Founder’s One-Armed Cousin

Manchester creative agency LOVE has unveiled its third brand design job for BrewDog since signing up for an equity partnership deal at the start of 2019. LOVE was briefed to create a vodka brand that reflects BrewDog’s Aberdeen heritage and their dedication to quality distilling, born from the waters of the North Sea. The agency […]

BrewDog Takes Punk State Experience on European Tour

BrewDog Takes Punk State Experience on European Tour

BrewDog is bringing the craft beer revolution to the streets, declaring a ‘Punk State’ across Europe. The mission will build off the success of the independent craft brewery’s Punk State activations in 2018, which achieved a reach of nearly a million on social media and saw 23,000 cans of the brewery’s flagship beer, Punk IPA, given […]

LOVE Reveals New Packaging Design for BrewDog Gin, LoneWolf

LOVE Reveals New Packaging Design for BrewDog Gin, LoneWolf

Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – […]

Robot Food Secures Hawkes’ Position as the Saviour of Cider

Robot Food Secures Hawkes’ Position as the Saviour of Cider

Robot Food was appointed by Hawkes to tap into the mindset of the craft drinker and put cider on the craft agenda. The agency aimed to parallel the craft beer category by rejecting cider’s typical ‘farm grown’ cues and build on Hawkes’ existing assets.  Chris Shuttleworth, senior designer at Robot Food said: “By bringing ‘Eddie’ […]

BrewDog Hacks Waze in Brazil to Highlight the Risks of Drunk Driving

BrewDog Hacks Waze in Brazil to Highlight the Risks of Drunk Driving

The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]

BrewDog Launches Lost Lager with Naming and Design by B&B Studio

BrewDog Launches Lost Lager with Naming and Design by B&B Studio

BrewDog has launched a new lager into its canned range to replace Kingpin, which fell from the line-up earlier tin 2018. Created by B&B Studio, Lost Lager steps away from BrewDog’s colour-coded canned range, in which the lager variant was traditionally yellow. The new design is white, with red type and a silver unicorn illustration […]

Brewdog Trolls Beer Rivals’ Advertising Slogans in Latest Campaign by Isobel

Brewdog Trolls Beer Rivals’ Advertising Slogans in Latest Campaign by Isobel

Brewdog has launched its latest attack on rival brewers with a campaign targeting the end-lines of Budweiser, Carling, Fosters and Stella Artois. Never the industry’s shrinking violet, Brewdog’s latest work directly criticises the taste of flagship drinks from four of the UK’s biggest beer brands. The campaign takes the overall consumer scores of popular lagers […]

BrewDog Launches Fake Adult Website to Satisfy Your Booze Fetish

BrewDog Launches Fake Adult Website to Satisfy Your Booze Fetish

BrewDog just dropped some seriously hardcore content. The beer brand launched an adult website that looks suspiciously similar to PornHub to make the craft generation all hot and heavy. BeerPorn, which includes trailers for many of its 14 original series and genuine clips like “master nut eater proves he can fit them all in his mouth” […]