by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers
This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream. It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns. But the scene seemed to be set for significant growth. And that’s exactly what […]
Manchester creative agency LOVE has unveiled its third brand design job for BrewDog since signing up for an equity partnership deal at the start of 2019. LOVE was briefed to create a vodka brand that reflects BrewDog’s Aberdeen heritage and their dedication to quality distilling, born from the waters of the North Sea. The agency […]
BrewDog is bringing the craft beer revolution to the streets, declaring a ‘Punk State’ across Europe. The mission will build off the success of the independent craft brewery’s Punk State activations in 2018, which achieved a reach of nearly a million on social media and saw 23,000 cans of the brewery’s flagship beer, Punk IPA, given […]
Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – […]
Robot Food was appointed by Hawkes to tap into the mindset of the craft drinker and put cider on the craft agenda. The agency aimed to parallel the craft beer category by rejecting cider’s typical ‘farm grown’ cues and build on Hawkes’ existing assets. Chris Shuttleworth, senior designer at Robot Food said: “By bringing ‘Eddie’ […]
The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]
Our drinking habits are changing fast and the beer industry is transforming alongside these trends. The Office for National Statistics states that one adult in five in the UK is now teetotal, and for 16-24-year-olds, it goes up to one in four. Some 4.5m people took part in Dry January last year, a number which […]
BrewDog is set to launch the world’s first ever craft beer airline, which will take off in February next year. The flight will take place on a bespoke, branded Boeing 767, and will fly from London Stanstead to Columbus, Ohio, where the BrewDog brewery is based. Passengers on the flight will get the full […]
BrewDog has launched a new lager into its canned range to replace Kingpin, which fell from the line-up earlier tin 2018. Created by B&B Studio, Lost Lager steps away from BrewDog’s colour-coded canned range, in which the lager variant was traditionally yellow. The new design is white, with red type and a silver unicorn illustration […]
Brewdog has launched its latest attack on rival brewers with a campaign targeting the end-lines of Budweiser, Carling, Fosters and Stella Artois. Never the industry’s shrinking violet, Brewdog’s latest work directly criticises the taste of flagship drinks from four of the UK’s biggest beer brands. The campaign takes the overall consumer scores of popular lagers […]
