St Luke’s New Aunt Bessie’s Campaign ‘Brings Out the Bessie in You’
Aunt Bessie’s is embarking on a modern makeover with a brand new marketing strategy, communications route and visual identity. Entitled ‘Bring out the Bessie in you’, the brand is focusing on what it’s famous for: the roast dinner. The roast has seen a recent period of growth (+4.2% this year), driven largely by an increase […]