Budweiser creates a groundbreaking innovation; the first ever sustainable cooler that can refrigerate drinks below 6°C* without electricity. This year again, heat waves with peaks of 43°C are raging in many parts of the world, increasing energy demand. However, not everyone can cope with global warming the same way. In developing countries, around 48% of […]
A unique social media campaign conceived to launch Budweiser ME3 has generated more than 2.1 billion impressions
A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to […]
Give a throne to your pet and reclaim the couch. That’s Budweiser message to the big finals.
NBA is back, but there are guys that are not happy at all with the return: pets from basketball fans. BUDWEISER | NBA | PETS from Africa on Vimeo. The most exciting finals are back and everyone has a good reason to get excited and turn TV on again. Therefore, all those pets that were used to keep […]
On ‘BUD X Eleme Super Brand Day’ Budweiser and Serviceplan invited consumers to ‘Use your luck to decide what to eat’ with a virtual and physical slot machine generating food and Budweiser combos
For the first ‘BUD X Eleme Super Brand Day’ in China, Serviceplan teamed up with Budweiser and food delivery giant Eleme to create cuisine and Budweiser meal combos. The BUD-Meal Slot Machine invited consumers to ‘Use your luck to decide what to eat’, with a virtual or physical slot machine generating thousands of choices of […]
New brand strategy aims to highlight Budweiser’s superior smooth taste and reconnect with younger audiences
Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste. Budweiser, the world’s leading alcohol brand1, is crafted using a longer brewing process to create a unique, superior smoothness that won’t hold you back. With a taste and drinkability like […]
Besides offering a new entertainment to consumers, My Bar works as a sales channel for establishments
Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It […]
A book, a special person, a curious case…there are always plenty of stories behind a great film. Imagine what happens then if one of them involves beer. Not any beer, the King of Beers. Many might not know but Budweiser is also Halloween’s beer, more specifically Halloween II’s beer. And to celebrate the date, the […]
Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish National Team. As one of the best defenders of his generation, Ramos’ ‘Be a King’ campaign, created by Deutsch New York, celebrates his stand-out career in advance of his latest […]