Serviceplan Beijing’s ‘Truly Mystical’ Campaign for New Budweiser Fruit-Flavoured Beer Goes Viral in China

A unique social media campaign conceived to launch Budweiser ME3 has generated more than 2.1 billion impressions

Serviceplan Beijing’s ‘Truly Mystical’ Campaign for New Budweiser Fruit-Flavoured Beer Goes Viral in China

A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to […]

Budweiser responds to requests and returns thrones to pets at the NBA Finals

Give a throne to your pet and reclaim the couch. That’s Budweiser message to the big finals.

Budweiser responds to requests and returns thrones to pets at the NBA Finals

NBA is back, but there are guys that are not happy at all with the return: pets from basketball fans. BUDWEISER | NBA | PETS from Africa on Vimeo. The most exciting finals are back and everyone has a good reason to get excited and turn TV on again. Therefore, all those pets that were used to keep […]

Serviceplan Shanghai Creates BUD-Meal Slot Machine for Budweiser

On ‘BUD X Eleme Super Brand Day’ Budweiser and Serviceplan invited consumers to ‘Use your luck to decide what to eat’ with a virtual and physical slot machine generating food and Budweiser combos

Serviceplan Shanghai Creates BUD-Meal Slot Machine for Budweiser

For the first ‘BUD X Eleme Super Brand Day’ in China, Serviceplan teamed up with Budweiser and food delivery giant Eleme to create cuisine and Budweiser meal combos. The BUD-Meal Slot Machine invited consumers to ‘Use your luck to decide what to eat’, with a virtual or physical slot machine generating thousands of choices of […]

Budweiser launches major new marketing campaign across the Republic of Ireland

New brand strategy aims to highlight Budweiser’s superior smooth taste and reconnect with younger audiences

Budweiser launches major new marketing campaign across the Republic of Ireland

Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste. Budweiser, the world’s leading alcohol brand1, is crafted using a longer brewing process to create a unique, superior smoothness that won’t hold you back. With a taste and drinkability like […]

Budweiser launches virtual platform and takes people to their favorite bar during quarantine

Besides offering a new entertainment to consumers, My Bar works as a sales channel for establishments

Budweiser launches virtual platform and takes people to their favorite bar during quarantine

Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It […]

Budweiser pays homage to John Carpenter, producer and screenwriter of Halloween II

Budweiser pays homage to John Carpenter, producer and screenwriter of Halloween II

A book, a special person, a curious case…there are always plenty of stories behind a great film. Imagine what happens then if one of them involves beer. Not any beer, the King of Beers. Many might not know but Budweiser is also Halloween’s beer, more specifically Halloween II’s beer. And to celebrate the date, the […]

Sergio Ramos’ Tattoos Chronicle the Football Star’s Rise to Greatness in Budweiser Ad

Sergio Ramos’ Tattoos Chronicle the Football Star’s Rise to Greatness in Budweiser Ad

Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish National Team. As one of the best defenders of his generation, Ramos’ ‘Be a King’ campaign, created by Deutsch New York, celebrates his stand-out career in advance of his latest […]

Budweiser Launches New Harvest Reserve Deep Golden Lager

Budweiser Launches New Harvest Reserve Deep Golden Lager

Budweiser unveiled Harvest Reserve Deep Golden Lager, a limited-edition beer created in collaboration with the farmers who have grown the barley used to brew Budweiser for generations. At Budweiser, our farmers are family. While our relationship with many of these farmers goes back generations, Budweiser Harvest Reserve is the first time we’ve collaborated on a […]

Budweiser Teams with Spike Lee to Celebrate the Centennial of Jackie Robinson

Budweiser Teams with Spike Lee to Celebrate the Centennial of Jackie Robinson

The moment Jackie Robinson walked onto Ebbets Field on April 15, 1947, he became an iconic and everlasting figure in American history. Born in 1919, the 2019 MLB season will mark the Centennial of the man that drove positive change far beyond his sport. On MLB Opening Day, March 28th, Budweiser will raise a Bud to celebrate this legendary […]

1 2 3 8