Papa John’s Creates ‘Beezza’ to Help Raise Awareness for the Declining Bee Population
The ‘Beezza’ marks the launch of Papa John’s latest pizza release, while recognising the importance of the insect to tomato production and highlighting the growing threat of climate change to its future. There’s an element of self interest in the brand’s campaign, given the bee is ‘in fact the most effective pollinator of tomatoes, essentially […]