Trident Trading Free Gum For Consumer Data In Wearable Tech Push
Mondelez’s Trident Gum is pairing up with data firm Strap to offer consumers free gum based upon their physical activity levels. Consumers who shop at Kum & Go, a Midwestern convenience store chain in USA, can opt to share activity, food and sleep data from either a wearable device or their smartphone. Using Kum & […]