Guinness Street Studio: Guinness transformed traditional billboards into a real-time product shot street studio, creating the most convincing ads directed and crafted by people

Guinness Street Studio: Guinness transformed traditional billboards into a real-time product shot street studio, creating the most convincing ads directed and crafted by people

Imagined and developed with creative agency Fred & Farid Shanghai In a groundbreaking marketing initiative, Guinness has unveiled the innovative Guinness Street Studio, – a campaign developed with Fred & Farid Shanghai – ​ transforming traditional billboard advertising into an interactive consumer experience that has dramatically increased brand engagement and sales across China. The campaign represents […]

“SHARE A COKE” IS COMING BACK TO GREAT BRITAIN

“SHARE A COKE” IS COMING BACK TO GREAT BRITAIN

The magic of finding your name on the iconic personalised can returns after over a decade Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. In 2013, the brand launched this first-of-its-kind campaign in the UK in which […]

TBWA Lisbon has created to Ronald McDonald House Charities a unique family of lamps that only light up when they are together, symbolizing the importance of family presence in a child’s recovery

TBWA Lisbon has created to Ronald McDonald House Charities a unique family of lamps that only light up when they are together, symbolizing the importance of family presence in a child’s recovery

When children undergo medical treatment, having their family nearby can make a significant difference. This is why Ronald McDonald House Charities Portugal has provided a home away from home for over 9,000 families who live far from hospitals. To commemorate 25 years of this important mission in Portugal, we developed a campaign that brings this […]

During Consumer Week, Burger King® takes over Google Maps to hand out discounts at rival restaurants

During Consumer Week, Burger King® takes over Google Maps to hand out discounts at rival restaurants

On World Consumers’ Day, people searching for competitors on Google ended up finding reasons to choose BK Last Saturday, March 15, during Consumer Week, Burger King® launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted […]

Noodles & Company Unveils Fully Reimagined Menu with Bold New Flavors and a Fresh, Modern Brand Experience

Noodles & Company Unveils Fully Reimagined Menu with Bold New Flavors and a Fresh, Modern Brand Experience

The work by agency Fortnight Collective highlights Mac & Cheese and a new brand tagline No one knows noodles like Noodles & Company (NASDAQ: NDLS), and now, the fast-casual restaurant is marking a new beginning with its reinvented menu. Starting today, guests can visit Noodles locations nationwide to experience vibrant new flavors, inspired ingredients, and fresh takes […]

Walkers and Heinz tease their latest collaboration with OOH campaign

Walkers and Heinz tease their latest collaboration with OOH campaign

Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]

BUTTERKIST TAKES OWNERSHIP OF MOVIE NIGHT

BUTTERKIST TAKES OWNERSHIP OF MOVIE NIGHT

KP Snacks brand, Butterkist, settles into its seat in a new campaign which draws the viewer into tense dramatic cinematic moments and – just as dramatically – signs off with its trade-mark humour. The latest “Go grab the Butterkist” campaign, which is created by St Luke’s sees the brand take full ownership of movies, and will […]

KFC Turns Fake Ads into Real Mobile Games with “Original Fake Games”

KFC Turns Fake Ads into Real Mobile Games with “Original Fake Games”

Brand brings viral “too-good-to-be-true” mobile ads to life KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games—transforming all those misleading “fake game ads” cluttering your social feeds into actual playable mobile games. With more than 100 million downloads of titles that never lived up […]

Quiet Storm launches OOH campaign for Chicago Town’s Takeaway Pizza range

Quiet Storm launches OOH campaign for Chicago Town’s Takeaway Pizza range

Part of the wider ‘Feed Your Urge’ creative platform, commuter-focused executions showcase oven-bubbling deliciousness straight from the freezer Independent creative agency Quiet Storm has created a campaign for frozen pizza brand Chicago Town’s Takeaway range, positioning it as a “no-delays” option for pizza lovers who don’t want to fork out or – wait for take-out […]

1664 Blanc and Fold7 challenge beer conventions with a high-fashion twist

1664 Blanc and Fold7 challenge beer conventions with a high-fashion twist

1664 Blanc, the premium beer brand, is making a bold statement this season by stepping back into the world of fashion with an innovative campaign by Fold7. 1664 Blanc is pushing the boundaries of what beer can do by challenging convention and merging the worlds of beer and fashion. Not just comparing itself to luxury […]

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