Leo UK and McDonald’s have created ‘All Flavour, No Mess’, a product platform that relaunches McDonald’s Wraps across the UK. Based on the insight that no one wants to be a messy eater, especially when they’re wearing a clean outfit, the campaign is rooted in the fan truth that McDonald’s Wraps are the tidiest item […]
On Matchday 8, the busiest night of the UEFA Champions League, Heineken® ran a real-life social experiment in New York to support the launch of its new global campaign, Fans Have More Friends, proving shared fandom can turn strangers into real connections. Heineken® this week launches Fans Have More Friends, a new global sponsorship platform […]
Saatchi & Saatchi’s and Mondelēz International have launched Born of Two Icons, a playful new campaign spotlighting the new limited-edition OREO Creme Egg Cookie. British culture loves celebrity, and OREO and Creme Egg are both iconic in their own right. With such famous parents, the OREO Creme Egg Cookie is basically the nepo-baby of the confectionery world […]
Pip & Nut, the UK’s number one nut butter brand, is celebrating its obsession-inducing taste credentials with a striking out-of-home campaign. Building on the success of Pip & Nut’s award-winning 2025 brand platform, Obsession Spreads, the out-of-home campaign taps into a simple consumer insight: once you try Pip & Nut, you’re converted. Ranked as ‘exceptional’ in […]
Plant-based food company THIS™ has thrown January’s guilt-tripping health campaigns and content out the window with their new ‘F*RK RESOLUTIONS’ campaign, created by Echt Productions. The bold campaign challenges Londoners to ‘CHEAT ON MEAT’ for their own products, not out of necessity, but because they’re just that good. Launched during Veganuary, the hero creative features Vivienne – a […]
Leo UK & McDonald’s have launched the McDonald’s ‘Secret Menu’ officially making mythical fan-created menu items a reality for the first time ever. The menu features items like the Surf N’ Turf, the Chicken Cheeseburger, and the Espresso Milkshake. The campaign is inspired by the universal fan truth that for decades customers have speculated about […]
In partnership with creative agency LePub Milan, the brand transforms classic festive carols into humorous gifting dilemmas, every live tour performance is “shoppable” in real time. Toblerone, the iconic chocolate brand, together with agency LePub Milan, is putting a Never Square twist on traditional festive celebrations. This year, in support of Toblerone Diamond Truffles, the […]
There’s a new standard and craving reshaping grocery aisles. Female-founded and health-conscious, refrigerated baked goods brand debuts major push on the masterbrand-level. The U.S. bakery products market is projected to grow from ~$81.07 billion in 2025 to ~$112 billion by 2035. Sweet Loren’s, America’s #1 natural refrigerated dough brand, has partnered with creative agency, Cutwater, […]
This Black Friday, FATSO, the dark chocolate disruptors, are taking a stand against the flash sales and fakery of Black Friday. Created in partnership with Lowkey Creative Studio, the brand’s first OOH campaign will be going live on Saturday. The campaign puts a spotlight on their new Limited Edition bar – Deep Brew – with FATSO going all […]
The campaign features celebrities like Tara Sutaria, Mithila Palkar, and Ridhi Dogra, directed by Afshan Shaikh of Not Bad Films. Gopal Snacks Limited has grown into one of India’s leading ethnic and western snacks manufacturers. With over 85 product variants, the company is best known for its signature Gathiya, a Gujarati savoury made from chickpea flour that’s both […]